Smart WFM expands globally and deploys a modern operating model

Jarrod McGrath, Chief Executive Officer at Smart WFM

Human capital management (HCM) consultancy, Smart WFM, announced that it is accelerating its global expansion and setting up Indian and United States of America subsidiaries.

Smart WFM is embarking on the creation of a new leadership team with the promotion of Global Lead, Human Capital Management and Behavioural Technologist Rob Scott to COO.

Smart WFM expands in Human Capital Management

The expansion follows consistent growth for the Australian headquartered company. The business increased its revenue with CAGR of 67% and tripled its team and client base.

Smart WFM is a UKG services partner and has been working with a wide variety of public sector, global and ASX 100 companies, including leading healthcare and retail organisations. 

Chief Executive Officer Jarrod McGrath exited his former business presence of IT in 2016 and founded Smart WFM after realising the need to deliver services in a modern manner.

The core of this is unlocking people’s passions and developing their skills relevant to the organisations along with driving productivity improvements into the local and global economy.

McGrath believes the company’s ability to self-fund, maintain single ownership, and stay true to its unique people-first approach to HCM consultancy have driven its growth.

“Smart WFM simply doesn’t have P&L growth restraints like other consultancies do. We’ve stayed nimble, grown through customer acquisition, bank factoring, and taking a balance sheet first mindset which allows us to maintain our single ownership,” McGrath said.

“Competing and external interests are kept out of the company’s development and allowed retain approach to consultancy and delivering modern and sustainable operating models”.

“Traditional consultancies including the big five and major technology companies fail to step outside of the knowledge worker bubble that they have always operated in.”

“We see digital transformation from the perspective of all, from the coal face to shareholder and broader stakeholders while providing services mainly on modern innovation.” Smart WFM expands globally with new roles

As the thirty-plus year Human capital management veteran, Rob Scott transitions to the position of Chief Operating Officer, the company will seek a new Global HCM lead replacement.

Scott is building Smart WFM’s digital muscle to facilitate scalability and provide modern digital services to ensure their operating models are productive and economically viable.

Scott and McGrath will also aim to build out a wider global leadership team over the next two to three years to become a true international force in HCM and UKG consulting.

The company will introduce a skills development academy for its team, focused on maximising people value which is outlined in McGrath’s book: The Digital Workforce 2nd Edition.

The academy will focus on how people, technology and the operating environment can be used to improve benefits from HCM projects within organisations while driving economic growth.

The USA and Indian expansion will enable Smart WFM to provide services to small businesses and multinationals while following the sun service and supporting its clients worldwide. 

The company will also bring specific skillsets from those markets to bear for other markets.

“In the USA for example, productivity is very high particularly in the retail sector.” 

“We can also leverage the insights that drive that productivity into all other markets world wide such as Australia, where productivity is facing a waning trend,” added McGrath.

The service and support add to the global SLA driven on demand services. Smart WFM introduced at the beginning of 2020, focuses on UKG Kronos management services.

The academy will heighten Smart WFM’s focus on trust and transparency, people wellbeing, and building long-term engagement with new generations of staff.

According to McGrath, they are the defining issues for Chief Executive Officers to address in the next decade and incorporate them in the fabrics of their organisations.

“Organisation executives need to hit the refresh button on the approaches deployed to attract, retain and build long-term relationships with the modern workforce,” McGrath said.

“The effort requires more than just flexibility and getting work from anywhere right. They need to understand people’s passions and put them at the centre of their companies’ ethos.”