With challenges from floods, drought, bushfires and a global pandemic, it’s unsurprising that many business owners have put their dreams on hold to focus on survival.
Against this backdrop, Dream Backers aims to reignite the ambitions of business operators, granting one the chance to see their business dream come to life.
Jee Moon, VP of Marketing for American Express Global Merchants in APAC is buoyant.
“Having a dream and achieving it is one of the reasons why most people start a business in the first place. Those dreams don’t end once a business is established.”
“Whether it’s generating buzz about your café, having your designs hit the catwalk, or watching your SMB on the big screen, via the backing of American Express, we ask business owners to share with us their boldest dream and for one of them, we’ll make it happen.”
Dream Backers an opportunity for SMBs to reap big
Dream Backers is the latest in a series of initiatives from American Express that is purposely designed to facilitate small businesses with access to big business advantages.
“8 in 10 Aussie businesses that offer American Express to their clients is a small business.”
“We’re using the power of our network, the might of our marketing and scale of our Card Members, to help small businesses recover from the incredible hardships they’ve suffered.”
“Through initiatives like Dream Backers which deliver our high spending Card Members to SMBs, we hope to see our nation’s resilient small businesses emerge stronger than ever.”
In addition to Dream Backers, American Express runs its annual Shop Small initiative, to highlight the importance of small businesses and encourage consumers to spend with them.
Shop Small runs until March 2022 and American Express Card Members have spent nearly a third more with American Express small businesses than outside of the campaign period.