SiteMinder to acquire top hotel guest engagement solutions GuestJoy

Sankar Narayan, Chief Executive Officer and Managing Director at SiteMinder

SiteMinder, the open hotel commerce platform, announced it will acquire industry acclaimed hotel guest engagement suite GuestJoy, a cloud-based app that allows hoteliers to automate personalised, direct, contactless guest communications before, during and after their stay.

What does GuestJoy bring to SiteMinder’s portfolio?

The acquisition, which is to be completed later this year, follows the launch of SiteMinder’s next generation platform in April — an all-in-one hotel commerce platform that unifies SiteMinder’s channel management, distribution and booking engine products with real-time market insights, automated payments, website-building capabilities and more than 1500 partner integrations for accommodation providers to grow their businesses online.

Since 2014, GuestJoy has gained a strong reputation in the industry for its innovative, easy-to-use technology and for delivering high return-on-investment (ROI) for its customers.

Founded by hospitality tech innovators Alar Ülem and Annika Ülem, GuestJoy was created to solve a key unmet need – to make it simpler and faster for hoteliers to communicate directly with their guests and increase customer value via their property management system.

A SiteMinder Partner since 2017, GuestJoy is part of the SiteMinder ecosystem and will be fully integrated into the hotel commerce platform following the completion of the deal.

GuestJoy will further expand SiteMinder’s robust hotel commerce offering, allowing hoteliers to automate and digitise their guest communication, drive upsell revenues, and strengthen direct guest acquisition. Sankar Narayan, CEO and MD of SiteMinder, said the agreement to acquire GuestJoy builds on a year of strong organic growth following the firm’s IPO in 2021.

What were the executives’ thoughts on the acquisition?

“We’re thrilled to announce SiteMinder’s acquisition of GuestJoy. Great tech powers human connection, and this couldn’t be truer. GuestJoy is highly regarded within the industry for its simple user experience, seamless guest communication functionalities and integration capabilities, which are essential for the modern hotelier to deliver a profitable guest experience, while optimising their booking and ancillary revenues,” Sankar Narayan said.

“GuestJoy’s capability to automate and personalise guest communications will allow SiteMinder to offer a fully integrated user experience for our hoteliers, as we continue to deliver on our hotel commerce platform vision,” Sankar Narayan further commented.

“SiteMinder is unrivalled in its deep feature capabilities in hotel tech, and for its scale of connectivity in the market. We can’t wait to join SiteMinder’s vision to bring every hotel into the new era of hotel commerce, by helping hoteliers connect meaningfully with their guests along every step of their accommodation journey,” said GuestJoy Co-founder Annika Ülem.

“We know firsthand how distracting and cumbersome unfit tech can be while you are working hard to deliver an impeccable guest experience. It’s why we set ourselves the mission of designing GuestJoy to be very easy to use, using data-driven intelligence and automation. We know that seamless, unified tech can transform hotel businesses, and this is why we are proud that GuestJoy will become part of SiteMinder,” said GuestJoy Co-founder Alar Ülem.