Similarweb has been recognised as a Data Enrichment leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyse, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud firm.
Snowflake’s data-backed report identifies the best solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to convert valuable prospects into loyal customers. By analysing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organisations consider when building their marketing data stacks.
Why was Similarweb recognised by Snowflake?
Snowflake’s new research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximise campaign return on investment (ROI). The ten categories include:
- Analytics & Data Capture
- Enrichment
- Identity & Activation
- Identity & Onboarders
- Customer Data Activation
- Advertising Platforms
- Measurement & Attribution
- Integration & Modelling
- Business Intelligence
- AI & Machine Learning
- Privacy Enhancing Technologies
“Marketing experts are seeing the value of operating with the full breadth of their data, thanks to Snowflake Data Cloud. Similarweb emerged as a leader in the Enrichment category with joint clients leveraging their rich web, app, search, and ecommerce data to round out the picture of the digital markets they compete in,” said Denise Persson, CMO at Snowflake.
Focusing on those firms that are active members of the Snowflake Partner Network or ones with a comparable agreement in place, as well as Snowflake Marketplace providers, the report explores each category that comprises the Modern Marketing Data Stack, highlighting tech partners and their solutions as “leaders” or “ones to watch” within each category.
The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s new research report provides a comprehensive concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
Similarweb was identified in Snowflake’s report as a leader in the Enrichment category for the data products offered on Snowflake Marketplace and how the company has helped global enterprises achieve a more complete picture of the competitive landscape in digital markets.
What does the recognition mean for Similarweb?
“Similarweb data is powerful on its own but even more powerful when clients integrate it with their enterprise data, models, and workflows using Snowflake’s Data Cloud — a powerful, flexible, and fully managed cloud data platform for all data,” Similarweb CEO Or Offer said.
“Business and marketing leaders are looking for a true 360-degree view of customers, competitors, and markets, which they can see more clearly by combining many data sources into a coherent view. This recognition in Snowflake’s 2023 Modern Marketing Data Stack report highlights how valuable our data can be as part of that mix,” Or Offer further added.
Please click here to read full The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyse, and Activate Data to Boost Revenue.
