SilkRoad Technology names Robert Tsao CEO, on-boards Entelo’s tech

Lilith Christiansen, Chief Experience Officer of SilkRoad Technology

SilkRoad Technology, the world-class onboarding firm, with backing from HighBar Partners, adds Entelo’s candidate search and recruitment marketing technology to its capabilities.

As part of the transaction, Robert Tsao has been appointed Chief Executive Officer of SilkRoad Technology, effective immediately. Robert Tsao has been CEO of Entelo since 2020. Previously, he served as Chief Product Officer and Vice President of Strategic Operations at Jobvite, and Senior Director of Corporate Strategy at Taleo, among other leadership roles.

What does Tsao bring to SilkRoad Technology in his role?

At Taleo, Robert was responsible for the firm’s long-term strategy and financial planning, leading to its successful acquisition by Oracle. He has over 20 years of experience leading strategy, scaling operations and raising funding for enterprise SaaS firms in Silicon Valley.

“I’m excited to work alongside HighBar Partners for SilkRoad Technology’s next growth phase. SilkRoad’s offerings create a best-of-breed set of capabilities and thought leadership across the talent acquisition continuum,” said Robert Tsao, CEO of SilkRoad Technology.

“SilkRoad is positioned to immediately enhance our clients’ ability to navigate our new world of work, their employer value proposition and their effectiveness amongst the heightened competition for talent. I look forward to building new capabilities to provide new strategic talent acquisition and mobility offerings to meet and exceed client expectations,” Tsao said.

What were the executives’ thoughts on the partnership?

Commenting on the partnership, Chief Experience Officer of SilkRoad Technology, Lilith Christiansen said, “The candidate search and recruitment marketing capabilities will help our clients better compete in the most competitive and dynamic talent market in recent history.”

“Clients need new, proactive strategies to reach, convert and onboard high-caliber talent with precision and agility. With these new capabilities, SilkRoad will be well-positioned to improve the impact of talent acquisition strategies amidst change and disruption with intentionally designed, branded and contextual experiences from sourcing to hire to retire.”

“HighBar is thrilled to continue supporting SilkRoad’s growth SilkRoad’s enhanced offerings, expertise in and vision for the talent acquisition space put the company in a strategic position to drive significant change for firms to acquire, onboard and retain talent when and where businesses needed,” said John Kim, Co-founder and Managing Partner, HighBar Partners.

“The breadth and depth of SilkRoad’s offerings bring a new opportunity to provide end-to-end visibility into the effectiveness of talent strategy on business outcomes,” Kim further said.

Today’s talent economy requires dynamic approaches to talent acquisition and employee experience. Changing employee preferences and heightened competition for talent require firms to reevaluate how they utilise strategy and tech to better source, hire and retain talent.

Given the scarcity of talent, modern firms will need to shift their traditional lens of hiring for the exact experience they need to hire for skills and potential and training for experience.

To adapt to our new world of work, HR needs to strategically expand beyond traditional approaches to talent acquisition and instead focus on continuous, targeted engagement across the candidate to new hire experience that converts and retains in-demand talent.

What is the product offering of the combined tech?

This tech will immediately complement SilkRoad’s best-of-breed talent acquisition solutions to deliver holistic end-to-end experiences, from source to hire to retire. Furthermore, with these new capabilities, SilkRoad will empower organizations with enterprise solutions that provide unparalleled sourcing, marketing, candidate management, onboarding and mobility capabilities that drastically improve speed-to-hire, retention, engagement and contribution.

The addition of candidate search and recruitment marketing capabilities complement SilkRoad Technology’s recruiting and onboarding strengths to create a true end-to-end, best-of-breed talent acquisition platform that helps its global customers intelligently source, attract, retain and align people to their business. This will provide these customers the ability to:

Develop talent strategies that meet the moment

The industry-leading technology combined with strategic best practices creates a true end-to-end solution that delivers capabilities across the talent acquisition and employee lifecycle, ensuring world-class, engagement-rich experiences that achieve better business outcomes.

Source and convert in-demand talent

Customers will be able to accelerate their time-to-fill by quickly identifying, sourcing, interviewing, hiring and onboarding candidates from underrepresented groups based on gender, race, ethnicity and veteran status to achieve diversity, equity and inclusion goals.

Identify high-caliber talent pools with On-Demand Talent Campaigns

With this offering, clients will be equipped to create unique talent pools that fit industry and role requirements and organizational strategy to execute customized, branded outreach campaigns that drive measurable success 3x the industry average for candidate engagement.

Deliver onboarding experiences that drive time to productivity

Clients will gain the ability to send dynamic offers to convert top talent; launch preboarding; and drive acculturation, interpersonal connections, engagement and strategy immersion.

Gain visibility into the ROI and impact of talent acquisition strategies

Clients will achieve an end-to-end view of the value of talent acquisition strategies and their impact on outcomes like revenue performance, employee lifetime value and retention.

SilkRoad clients will have an opportunity to power the entirety of the talent acquisition and employee lifecycle spectrum with a single technology vendor. SilkRoad will continue to innovate to meet client expectations in the future through enhanced software and services.