Shopify merchants break sales records with $2.9b on Black Friday

Harley Finkelstein, President of Shopify

Shopify Inc., a provider of essential internet infrastructure for commerce, announced a record-setting Black Friday with sales of nearly $2.9 billion from the start of Black Friday in New Zealand through the end of Black Friday in California.

This represents a 21% increase over Black Friday in 2020 when sales by Shopify merchants surged 75% over 2019 driven by COVID-19 lockdowns and is more than double in 2019.

Collectively, merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed the record $1 billion in sales by 4:00 am EST, four hours earlier than Black Friday in 2020.

Harley Finkelstein, the President of Shopify had the following insights about Black Friday.

“Every year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever.”

“From in-store retailers to online and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce. Consumer support of independent brands is at an all-time high.”

2021 Black Friday Australia Highlights

  • Peak sales per minute: Black Friday at 10:00 AM AEDT

  • Top selling cities where shoppers made purchases from (in order of highest sales) included: Melbourne, Sydney, Perth, Brisbane and Adelaide

  • Mobile sales: 66% of sales were made on mobile devices versus 34% on desktop, a slight increase from 65% of sales made on mobile and 35% on desktop in 2020

  • Top product categories: Apparel and accessories followed by home & garden

  • Average cart price: $163.28 AUD, up from the 2020 Black Friday of $128.93 AUD

  • 14% cross-border orders worldwide on Black Friday as a percentage of total orders, with the most popular cross-border routes being Australia-United States, Australia-New Zealand and the Australia-United Kingdom in that specific order.

  • 34% reported growth in POS sales made by Shopify merchants in Australia in 2021

  • 23,000+ globally: Tonnes of carbon removal funded to counteract emissions from the delivery of every order placed on Shopify’s platform on Black Friday. Learn more about how Shopify is eliminating the climate impact of merchant shipments here.

Visit to view Shopify’s annual Black Friday/Cyber Monday Live Globe, which captures global commerce and demonstrates the impact of its merchants globally.