Iconic Australian homewares brand Sheridan has launched a new interactive video series featuring Sydney-based interior stylist, Steve Cordony.
This innovative styling masterclass provides customers with home styling inspiration and a new and convenient way to shop.
Unlike ordinary video content, each of the 10 clips featured in this series is powered by unique interactive technology, which has been developed by Melbourne-based video platform, Vudoo.
What comes with this experience?
The videos feature a variety of ‘pins’ which hover over different products and invite the viewer to click through for immediate purchase.
As well as creating a seamless purchase funnel from a simple view, the interactive technology improves length of view time and provides vital data to Sheridan on consumer interest and engagement.
The 10-part series launched this week with “Escape to the country”. All videos can be viewed on the Sheridan website and will be sent to Sheridan customers via eDMs over the coming weeks. The content will also be promoted across social channels.
“Innovation and customer engagement are very important to us at Sheridan. Shoppable video is revolutionising the way our customers can shop and interact with the brand and it allows us to provide a first-class shopping experience in an industry that is rapidly evolving.
Having the ability to shop our products, whilst simultaneously learning new styling tips from world class stylists such as Steve Cordony, is an experience customers won’t find anywhere else,” commented Sheridan Head of Social Media, Eloise Walsh.
How did Vudoo come about?
Established in 2017 in Melbourne, Vudoo is the brainchild of co-founders Nick Morgan and Andrew Spalding who first discussed the idea over a G&T at a bar in downtown Singapore.
Now growing in Australia and the UK, there are plans to open an office in Boston in 2021 to meet the increasing requests from the States.
Founded with $2.3m Seed funding, Vudoo has opened its doors at the cusp of the video revolution.
“We are confident we will now be seeing a vast change in video consumption – triggered by moves in the market such as Netflix’s choose-your-own-adventure series – which are showing consumers just what is possible.
“What’s more, with Vudoo’s data capturing abilities, we can constantly adapt and develop content to suit feedback and trends,” commented co-founder Nick Morgan.