Australia’s Customer Engagement Platform Komo Technologies has partnered with the Seven Network to deliver an innovative mobile audience engagement platform for the network’s events across the back half of 2023. Komo’s engagement hubs will be used to create and manage seamless digital customer experiences for the 60th annual Repco Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfronts event.
What does the partnership mean for Seven Network?
The new partnership with the tech innovator is part of Seven’s ongoing digital marketing growth strategy as it builds on its position as Australia’s most-watched content company.
Komo is a Customer Engagement Platform that helps brands create compelling content to cut through the noise, truly connect with clients and retain and grow those connections over time. With its tech, Seven’s digital marketing team plans to develop unique and integrated, cross-platform digital experiences that connect audiences in the real-world and online world from live events, broadcasts and streaming with personalised and customised experiences.
Seven West Media Chief Marketing and Audience Officer, Melissa Hopkins, commented: “It is great to be able to partner with such an amazing and ambitious Aussie tech start up.”
“We are all about taking bold steps to enhance our customer journey both for consumers and trade, be that in front or away from a screen. Komo’s bleeding edge technology and passion for creating highly bespoke customer engagement tools really intrigued us and we look forward to building on our partnership with strong results,” Melissa Hopkins added.
Melissa also appeared on Komo’s “Own the Moment” podcast, where host James Pember explored what it means to be a brand that cuts through the noise in 2023. They talked about hot topics, like why Melissa joined Seven, why change in the TV industry has been slow when “everyone knows it needs to change” and how she plans to “sharpen marketing” at Seven.
What does this mean mean for Komo Technologies?
“The newly won contract is not only a testament to our ability to deliver innovative, scalable and enterprise solutions but also a reflection of the strong partnerships we foster with our customers. We are very humbled by the trust they place in us, and we are dedicated to exceeding their expectations at every turn,” Komo Chief Revenue Officer, Niel Isdale said.
Komo CEO and Co-Founder Joel Steel said: “Seven’s investment in delivering audience value as much as content will rewrite the rule book of what it means to be a broadcaster and allow it to shape narratives for new audiences by showing up wherever they are, and we couldn’t be more excited to be helping Seven achieve these goals. The whole team is elated to announce this milestone achievement as we celebrate our most successful year to date.”
This comes on the back of a year of rapid growth that has seen Komo expand operations to the US, introduce a loyalty offering, and secure significant business growth in the platform’s user base of brands like Heineken, Foxtel Group, Accor Group, M&C Saatchi, Goodman Fielder, Williams F1, San Churro, Football Australia, Commonwealth Games and JLL as marketers seek to retain audiences through interactive content and gamified experiences.
