SentinelOne names industry expert Sally Jenkins Chief Marketing Officer

Sally Jenkins, Chief Marketing Officer at SentinelOne
Sally Jenkins, Chief Marketing Officer at SentinelOne

SentinelOne, a global autonomous security firm, has named Sally Jenkins Chief Marketing Officer. Sally Jenkins will be responsible for the planning, development and global execution of the company’s marketing strategy to elevate the SentinelOne brand and support industry-leading growth at scale. Jenkins will report directly to SentinelOne CEO Tomer Weingarten.

What does Sally bring to SentinelOne in the role?

An experienced leader, Jenkins has a proven track record of building brand and demand at leading B2B and B2C companies, including Elastic, Informatica, VMware and Symantec.

Sally Jenkins joins SentinelOne from Elastic, a data security and observability solutions provider built on Elasticsearch, where she successfully transformed the organization’s overall positioning, marketing strategy and vision to meet the hypergrowth company’s evolving needs, ultimately contributing to a 300% revenue increase during her tenure.

Prior, she was CMO at Informatica, an AI-powered data management firm, where she was vital in repositioning the firm as a leader in the enterprise cloud data management category. A thought leader in the art and science of marketing, Sally is a Silicon Valley Business Journal CMO of the Year, an independent board director at and an advisor to Aware, Inc.

What does the appointment mean for SentinelOne?

Tomer Weingarten, CEO of SentinelOne
Tomer Weingarten, Chief Executive Officer of SentinelOne

“Sally has helped define some of the most influential brands across multiple industries. We have aggressive goals to expand our brand presence and market share and Sally’s expertise in SaaS, data and cybersecurity are the perfect trifecta to achieve them,” said Weingarten.

“The cybersecurity landscape has never been more complicated, and organisations desperately need a platform that can autonomously shield them from malicious attacks. Sally has a deep understanding of how to position and define our offerings in ways that will strengthen and solidify our leadership position across all market segments,” Weingarten said.

“The rise in cyber attacks, proliferation of remote work and devices to support it, as well as increase in cloud adoption have made infrastructure more difficult to protect,” said Jenkins.

“Firms are looking for ways to simplify their tech stack and bolster their security posture, and with its unparalleled technology and vision for the future of security, SentinelOne is uniquely positioned to do so. I look forward to elevating the company’s brand while continuing to be maniacally focused on generating demand to support the company’s unparalleled growth.”