Titled ‘System and Method for Machine Learning-Driven Object Detection’, the innovation builds on SenSen’s leadership position in the Sensor AI solutions space.
SenSen Networks Artificial Intelligence technologies
SenSen pioneered the use of Sensor AI and deep machine learning for next-generation behavioural analytics and algorithms in the retail, hospitality and leisure sectors.
The operating environment of retail, hospitality and leisure venues will be fast paced as excitement levels must remain high to attract patrons, but there may be differences in the way venues deal with constraints such as distancing and regulatory controls.
Sensor Artificial Intelligence technologies, in conjunction with deep machine learning, provide the optimal way to gather and analyse large amounts of visual and other sensory data, especially where light levels and occupancy can vary substantially from location to location.
Data processed by SenSen’s breakthrough machine learning algorithms will allow owners and managers of retail, hospitality and leisure venues to make decisions based on data.
By taking a fact-based approach backed by verifiable evidence, decision makers will eliminate human bias plus solve complex and risky problems involving people, places and data.
SenSen Networks’ executive commentary
Commenting on the patent grant, CEO Subhash Challa said the latest breakthrough confirms SenSen was right to launch a platform-based technology company 15 years ago.
Dr Challa said, “SenSen is establishing itself as a global leader in enterprise Artificial Intelligence where one core platform can be deployed into many different business verticals.”
“Our platform has now generated 14 patent families. Five are granted and nine are pending.”
“Plus, we have another 10 in the drafting stage. We haven’t stopped innovating throughout the pandemic and our Intellectual Property Vault now has more than 60 entries.”
“Each of our patents is a set of related patents registered in important jurisdictions where we believe that an invention built around a patent family can be commercialised.”
“The patent families form an Intellectual Property Vault to offer SenSen a competitive advantage to leverage when penetrating new markets with innovative products, or in entering into licensing and cross-licensing negotiations with commercial partners.
“SenSen will continue to pursue patent protection in key markets as we undertake significant Research & Development activities in our innovations lab, all of which builds on our commitment to use AI in ways that are beneficial to industry and the community.”
SenSen’s patents in Smart Cities, Casinos, Retail and Smart Surveillance are protected in key jurisdictions such as USA, UK, Japan, Canada, Israel, Singapore, Macau and Australia.
SenSen is assisted in protecting its Patent Portfolio by leading Australia IP firm, FB Rice.