DoorDash launched a new advertising solutions for merchants including the launch of self-serve Sponsored Listings, which will allow restaurants and brands, from local merchants to global brands, to reach new clients and grow their business on the DoorDash Marketplace.
How are DoorDash’s solutions helping merchants?
In a market dominated by larger enterprises, local and SMBs have the same opportunity to reach new clients on DoorDash. There are multiple self-serve tools that allow merchants to get in front of their clients, from discovery through to the point of sale. This includes existing promotions in the Offers Hub, homepage banners and the new Sponsored Listings features.
The centrepiece of the self-serve suite is DoorDash’s Sponsored Listings tool which enables merchants to upweight their placement in highly visible places on the DoorDash app, like the homepage and search results. Unique compared to many online advertising mechanisms, merchants using Sponsored Listings pay for orders placed via their ad and not for ad clicks.
With no prior advertising experience needed, the self-serve platform arms merchants with tools to attract new consumers and tailor campaigns to their brand’s specific needs. This includes, choosing their audience, selecting a daily budget, selecting a targeting strategy, setting a campaign duration and monitoring or pausing the campaign at any time.
DoorDash’s goal is to bring brands an unparalleled opportunity to find their next consumer and deliver the products that are most pertinent to their searches and needs. Whether they are looking to answer the question, “what can I have for dinner?” or need to order a quick meal during a busy work day, DoorDash helps brands meet consumers where they are.
What were the stakeholders’ thoughts on the solutions?
“From day one, the DoorDash mission has been to empower local communities by providing equal opportunities to businesses of all sizes. Today, we’re excited to cement this mission and become the ultimate platform when it comes to data and advertising capabilities for merchants.” says Rebecca Burrows, General Manager, DoorDash Australia.
“DoorDash ads have really been able to give us an advantage in the delivery space, putting us in front of more customers and providing solid leads. It’s a great platform that understands the needs of my business and is flexible to my budget too.” says Rob McMullen, Seoul Burrito.
“We have been implementing the new sponsored listing as recommended by DoorDash and at first I was sceptical but as a result we saw order volume increase by 10 ~ 15% across all our stores, DoorDash sponsored listing is one of the better designed compared to other platforms where it doesn’t charge by click, rather by orders.” says Leo Lee, Chicken Episode.
