Seismic accelerates digital enablement for New Zealand

Heather Cook, Vice President of Asia Pacific at Seismic

Seismic, the global leader in sales enablement, announced it has expanded its New Zealand (NZ) presence to support the transformation of sales and marketing teams and enable employers to focus on upskilling their workforces to overcome a digital skills shortage.

The company has additionally signed New Zealand based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two local partners.

Why is Seismic entering the New Zealand market?

Seismic is a sales and marketing enablement digital software platform powered using latest and advanced automation, artificial intelligence (AI) and data analytics.

Seismic delivers granular insights to enable companies and to better understand their customers, boost alignment across their business, inform strategy, and increase profits.

Seismic is targeting industries including banking and financial services (BFSI), hi-tech, manufacturing, utilities and healthcare, where organisations are facing heightened pressure to overhaul their sales, marketing, and customer service functions.

“New Zealand is a hotbed for local innovation via advanced technology investment, which has accelerated their position as a digital economy,” said Heather Cook, VP APAC, Seismic.

“In this environment, it is crucial organisations not only give their employees digital tools to transform how they work, but support the continued upskilling of their employees on-the-job.”

New Zealand local IT and technology spend is forecast to grow by 5.7% in 2021.

Seismic also sees significant opportunity to support the increasing number of New Zealand companies which have completed Customer Relationship Management (CRM) transformations.

These organisations have now established a ‘single customer view,’ and Seismic provides the digital enablement layer to optimise every customer interaction.

Furthermore, customers of Seismic also have got immediate access to learning programs, practice scenarios and coaching plans following Seismic’s recent acquisition of Lessonly.

Commenting on Seismic’s new local partnerships Cook said, “Teaming with FPS and Jumping Fox adds multiple decades of trusted, on-the-ground expertise to Seismic’s platform.”

“This ensures that joint customers can drive productivity and increase return on investment, all the while fostering ongoing professional development for their frontline teams.”

Comments from Seismic partners in New Zealand

Andrew Seerden, Director at Fresh Perspective Sales (FPS) expressed optimism.

“It’s now more critical than ever to have a detailed understanding into customer engagement behaviours, and turning that data into actionable insights to deliver a better client experience.”

“It’s about using these insights from the Siesmic platform to inform sellers’ and marketers’ next best action and tailor conversations to each individual customer.”

“Together with Seismic, Fresh Perspective Sales is now able to help Business to Business customers shorten their sales cycles, automatically provide customised insights at the right time, and ultimately drive faster and more profitable sales alongside revenue predictability.”

Nick Fox, Founder and Chief Executive Officer at Jumping Fox said, “The sales role has been remarkably immune to the disruption that digitalisation has wrought around the industry.”

“That’s now changed, and revenue leaders now recognise how critical it is to transform sales teams to better align with the broader business and to the demands of 21st century buyers.”

“A foundational aspect of doing this well is enabling the new role effectively.”

“We’ve been watching the sales enablement space carefully for a while, and partnered with Seismic for its experience at doing this across even the most complex organisations.”

“We also have a shared vision for reforming the sales role as it needs to be in today’s environment, to create better alignment with customer requirements, and stakeholders.”

Seismic is seeking consulting, referral, implementation and value-added reseller (VAR) partnerships with companies that provide services around its platform’s broader value stack.

Companies specialising in buyer journey mapping, sales strategy, sales redesign, go-to-market strategy, optimisation, and content. Learn more about Seismic’s Partner Edge program here.

NZ is Seismic’s second expansion in APAC, having launched in Australia in August 2017.