World-renown Out-of-Home media company JCDecaux announced that it has partnered with Samsung and their media agency Chep, that sees the technology giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign.
Why is the JCDecaux site worth the investment?
With a 24/7 presence, Samsung will have the ability to make a bold statement. Positioned at the major intersection of Broadway and George Streets in Sydney, this is one of JCDecaux’s largest sites in Australia, delivering 1,344,421 total impressions weekly according to MOVE.
The new Broadway & George locale offers Samsung incredible brand visibility and is viewed by drivers for a stretch of 2kms along Broadway, as well as reaching a large pedestrian audience of over 45 percent, including commuters and students from nearby universities.
Samsung’s 100 percent share-of-time on Broadway & George further complements their broader multi-format JCDecaux campaign, which includes Melbourne’s iconic ‘Young & Jackson’ in Federation Square and the new release West Gate Freeway which sits alongside the recently installed bespoke indigenous artwork by First Nations artist Lisa Waup.
What does this mean for stakeholders?
Commenting on the alliance, Max Eburne, Chief Commercial Officer at JCDecaux Australia, said: “This is the first time JCDecaux has provided a brand exclusive access to one of our highly sought after, Large Format sites. Commanding attention, this giant classic billboard is a favourite for brands wanting to reach a broad audience of potential customers and offers a powerful opportunity for Samsung to dominate Sydney, creating a lasting impression.”
Joanna Baxter, Head of Marketing Communications, Samsung Australia said: “At Samsung, we embrace strategic partnerships. Collaborating with JCDecaux and securing exclusive access to the iconic Broadway & George site for the next 12 months, means Samsung will enjoy unrivaled visibility, leaving a lasting impression on drivers and pedestrians alike.”
“This is a testament to our commitment to connecting with our audience in meaningful ways. We look forward to making impactful presence that resonates across the city,” Baxter said.
Commenting on the new locale, Catherine Shen, Head of Media, CHEP Network said: “Out-of-Home has always played an important role in Samsung’s media mix. We are so proud to be able to take our Out-of-Home campaigns one step further by building longevity, distinction, and impact through our exclusive takeover of Broadway and George.”