Roma Foods has been awarded Product of the Year in the Vegan Snacking Category for its recently-launched plant-based Spliits crispbread, confirming the company’s strategy to meet growing consumer demand for products boasting health and wellness credentials.
The prestigious Product of the Year award is the world’s largest consumer-voted award for product innovation, with participants being awarded across several food categories.
Sam Schachna, the Chief Executive Officer at Roma Foods shared his excitement.
“We are delighted that Spliits has been recognized by both industry and the general public as leading the way in product innovation. Made with veggies and no added sugars, these gluten-free vegan crispbreads align with our mission of creating great food for healthier living.”
Roma Foods has pioneered the “free-from” industry in Australia since the 1980s.
Proudly made in Australia in specialist gluten and allergen-free facility, the company currently exports its products to over seventy countries around the world.
“Despite the upheaval caused by the global COVID-19 pandemic, the crisis has surprisingly accelerated opportunities for Australian food manufacturers such as Roma Foods.”
“The future is very bright for local companies with great teams, robust supply chains, a commitment to innovation, and established relationships with key customers.”
Roma Foods’ successes so far
- Grown revenue by double digits
- Increased staff numbers at its Carrum Downs plant by over 30%
- Received a Federal Government Manufacturing Modernisation Grant that has led a multi-million dollar investment program
- Defined a new strategy to meet the needs of the growing health shopper, launching three new brands (Spliits, Pasta roma! and Freemills) in the snacking, pasta and baking aisles.
“Spliits reflects Roma Foods’ strategy to bring health and wellness into the main grocery aisle.”
“We have experienced strong growth over recent years fuelled by increased investment in our people, brands and capability, a continued consumer trend towards plant-based foods and healthy offerings, and the renewed focus on locally-made products.”
He said that the Product of the Year award was a clear endorsement of that approach.
“Roma Foods is committed to sustainability through innovation for our consumers and the planet. Our community is telling us that they want to eat better and live healthier lives.”
“It is pleasing to see sustainable foods becoming more sought after by consumers, which is resulting in more healthy offers available across the supermarket. Our vision is to have a Roma Foods product in every family’s pantry. We are getting closer to achieving that all the time.”
