Industrial automation firm Rockwell Automation to acquire CUBIC

Bob Buttermore, Vice President and General Manager of Rockwell’s Power Control Business

Rockwell Automation, Inc., the global company dedicated to industrial automation and digital transformation, announced that it has signed a definitive agreement to acquire CUBIC, a company that specializes in modular systems for the construction of electrical panels.

What does the acquisition mean for stakeholders?

CUBIC, founded in 1973, serves fast-growing industries, like renewable energy, data centers, and infrastructure, and is headquartered in Bronderslev, Denmark. CUBIC’s efficient and flexible modular systems combined with Rockwell’s intelligent devices and industry expertise will benefit clients by offering faster time to market, enabling broader plant-wide applications for intelligent motor control, and generate data to increase sustainability and productivity.

CUBIC’s established partner model will allow Rockwell to build an expanded Partner Network for intelligent motor control offerings in Asia, Europe, and Latin America. The company will bring new customers and partners in hybrid and process industries. Additionally, CUBIC will broaden Rockwell’s market access in renewable energy and data center solutions.

What were the executives’ thoughts on the acquisition?

Commenting on the acquisition, Jacob Moller Knudsen, CEO of CUBIC, said, “Joining Rockwell will enable us to expand our relationships and accelerate our global growth. This is a perfect match that will allow us to offer our customers the best solutions going forward.”

“CUBIC’s innovative motor control solutions strengthen our portfolio of leading intelligent motor control technologies. We are pleased to welcome a talented team with specialized expertise in structural design, power systems, and global standards,” commented Bob Buttermore, vice president and general manager of Rockwell’s Power Control Business.

CUBIC will report to Rockwell’s Power Control Business in the Intelligent Devices operating segment. CUBIC is expected to report over $75m in sales in fiscal year 2022. The deal is subject to customary regulatory approval and is expected to close by the end of 2022.