RMIT Online partners with Adobe and Merkle to kickstart careers in design

Claire Hopkins, interim Chief Executive Officer at RMIT Online

RMIT Online partners with Adobe and Merkle to create a course to accelerate careers with graphic design principles, capabilities, and tools within a digital delivery environment. The online arm of RMIT University is launching the course in response to the growing demand for design skills in many unrelated areas. In the last 12 months, job ad analysis through Burning Glass revealed 13,535 job postings requiring Adobe Photoshop skills or graphic design skills. 

What does the new course mean for work landscape?

A research study by McKinsey found that before the pandemic businesses that embraced design, generated 32% more revenue, and 56% more shareholder returns, on average. 

The course helps many improve design skills, including aspiring designers looking to upskill and seek a role in a digital team or those looking to distinguish themselves with new skills.

Students will be mentored from leading industry partners as part of the eight week program. As a partner in developing the course, Adobe brings real-world experience and case studies to demonstrate how design can improve day-to-day work in different areas. 

What were the stakeholders’ thoughts on the course?

RMIT Online Interim CEO, Claire Hopkins, understands how digitalisation has drastically increased the demand for design skills, noting how sectors can benefit from understanding design principles and capabilities – from managers who need to tell stories effectively and sell their ideas in, right through to those Australians planning a career move in the short-term. 

“Businesses today know good design at different levels can help increase productivity and sales, and they are increasingly looking at these skills as part of the digital literacy process. At RMIT Online, our studies show digital skills increase employability and command a paid premium of around $8,000 a year, and design is one of these skills,” said Claire Hopkins.

“The pandemic has underscored the urgency of increased collaboration between education providers and businesses to deliver real-world skills through tangible programs,” commented Sasha McQuaid, Adobe’s Head of Education, Australia & New Zealand Digital Media.

“These courses provide students with valuable experience to familiarise themselves with industry tools and design principles to succeed in the digital-first economy,” Sasha said.

“Aussie’s future prosperity is dependent on thriving in a digital-first economy, the ability to design and understand design concepts is becoming even more vital. Firms that understand the value of digital upskilling in order to break silos and include more experts in the design conversation, will capitalise on the opportunities in the digital economy,” says McQuaid.

Digital Graphic Design launches 5 July, with the first run kicking off from 8 August 2022.