Rimini Street, Inc. (Nasdaq: RMNI), a third-party support provider for Oracle and SAP software products, and a Salesforce partner, announced that it has appointed technology marketing veteran Jeff Spicer as executive vice president and chief marketing officer.
As Rimini Street’s CMO, Spicer will lead the Company’s Global Marketing organization, where he will be responsible for the Company’s global marketing strategy, operations, brand management, digital assets, demand generation, campaigns, and communications.
Spicer brings varied experience to Rimini Street
The seasoned marketing ace brings extensive pedigree of more than 20 years of marketing experience and success to his new executive leadership role as CMO of Rimini Street.
Spicer most recently served as CMO at Yellowbrick Data. Spicer also held CMO roles at Green Dot Corporation and IBM Analytics, database, and business intelligence division.
Earlier, Spicer was vice president of digital, brand, and events marketing at VMWare and spent over 14 years at Oracle, where he last held the position of vice president of brand.
Spicer also previously held positions at Scient and Brightmail.
On his appointment, Jeff Spicer said, “The enterprise software solutions business is a changing market, and Rimini Street has been a disruptor and innovator since its inception.”
“I’m excited to join a company that helps power many of the most innovative enterprises in the world, it’s such an enticing story to tell. With a global TAM and opportunity of more than $200bn, and a portfolio to help clients optimize, evolve, and transform their operations.”
“I am excited to help by taking this trusted brand out to an even broader global base.”
Rimini Street executive delighted to have Spicer aboard
Gerard Brossard, COO, Rimini Street said, “We couldn’t be happier that Jeff has joined Rimini Street as CMO, and we’re looking forward to tapping into his talent and extensive experience in global marketing strategy and execution, which he developed while building, scaling and managing marketing operations ranging from startups to Fortune 500 companies.”
“Jeff has proven adept at managing the brand and creative elements of marketing while also excelling in growth marketing, demand generation, strategic messaging and positioning.”
“He has hit the ground running, and I look forward to working alongside him as he leads our global marketing operation forward to support multi-billion dollar annual revenue scale.”