Relief for retailers as 3 in 4 online shoppers seek fast and guaranteed delivery over same-day delivery

There’s good news for the increasing number of online retailers who are under pressure to deliver parcels to customers on the day of purchase.

New research has revealed that three-quarters of shoppers who choose same-day delivery simply want a guaranteed or fast delivery, while just one quarter need the delivery on the day.

What were the findings of the Hubbed survey?

The findings were derived from a survey of an independent panel of 1005 Australians, commissioned by leading agnostic parcel collection network, Hubbed.

The Hubbed network comprises 2000-plus locations, including petrol stations, convenience stores, parcel lockers and independent retail outlets.

Hubbed found that 48% of online shoppers who choose same-day delivery need their parcel within two-to-three days, and 24% of Aussies select same-day delivery as a guarantee that their parcel will actually arrive, while 28% say they need their order the same day.

Many of WA residents (63%) admit they usually need a parcel within 2 to 3 days, despite selecting same-day delivery, compared with 49% of Victorians and 41% of ACT residents.

Over-50s are more likely to select same-day delivery as a guarantee that their parcel will actually arrive, at 34%, compared with 17% of 18-50-year-olds.

What are the stakeholder’s views about the survey?

David McLean, CEO and founder of Hubbed, says: “More consumers than ever are shopping online – from March to December last year alone, online retail sales averaged a growth of 66%.”

“This growth has led to an increase in demand for a fast and seamless shopping experience.”

“However, given the fact that most online orders aren’t needed urgently, the availability of same-day delivery options is placing additional pressure on retailers to process orders in tight timeframes, as well couriers, who are already handling unprecedented parcel volumes.”

“Its important for retailers to ensure other delivery choices are available to customers, such as click and collect. This allows customers to have more control over their parcel deliveries and ensures the swift delivery of items without the pressure of having to fulfill orders within a day.”

David McLean, CEO and founder of Hubbed.

Most shoppers also have a preference for alternative parcel collections. From the survey, Hubbed found that 59% of respondents find locations such as petrol stations or parcel lockers easier to collect parcels from.

Specifically, 18% thought parcel lockers were the easiest location, while 11% chose small independent local businesses with extended operating hours.

Hubbed also asked respondents to select the collection location they believe offers the most security for their parcels. Nearly half (45%) said alternative collection locations, including small independent local businesses, were the most secure for parcel collections.

Specifically, 17% said parcel lockers are the most secure location to collect parcels from, while 10% chose small independent businesses with extended hours.

David adds, “with online shopping showing no signs of slowing down, offering alternative delivery locations will appeal to consumers. It solves issues around missed deliveries and provides convenience for consumers, who can choose where they receive their parcels.”

“Now that Aussies are returning to the workplace, they may be more inclined to select alternative options, which are open after hours and on weekends.”