Rattle, the SaaS company in revenue orchestration, announced $26 million in Series A funding led by New York-based Global Venture Capital and private equity firm Insight Partners with participation from GV and existing investors Sequoia & Lightspeed.
Rattle raised $2.8m in seed funding less than a year ago, bringing the total raised to date to $28.8m. Sitting at the forefront of an organizational shift in how modern revenue teams operate, Rattle intends to use the funding to grow its go-to-market teams and expand the platform ecosystem while continuing the promise of building a no-code easy-to-use platform.
What does Rattle do exactly?
With a boom in SaaS solutions over the last decade and a stronger need for robust sales engagement as remote work becomes a norm, revenue-facing firms have been at the crossroads of acquiring point-solutions to fix areas in their processes while keeping system hygiene. The compounding result: evergrowing technical debt and low user adoption.
Rattle’s solution is to look within organizations and leverage pre-existing systems in a more effective way, turning tools like Slack and Microsoft Teams into revenue central nervous system empowering go-to-market teams to access siloed data in a single location.
In fact, when surveying customers on data management processes, 78% said the ability for their teams to quickly access and modify data was the primary reason they chose Rattle.
“How we work is changing, but the often-used enterprise apps like sales, marketing, and customer success systems haven’t evolved. Most apps were designed for humans entering data vs. supporting collaborative work,” said Ganesh Bell, Managing Director, Insight Partners.
“Insight is thrilled to partner with Rattle because they’ve fundamentally changed how teams operate. Rattle brilliantly integrates our new places of work, like Slack and Teams, with these clunky legacy applications in a way that supports the modern workforce. This is a truly game-changing solution that will create faster, smarter, and happier go-to-market teams.”
As an example, Rattle can effortlessly be configured to notify Account Executives (AEs) before any upcoming prospect call on their calendar and let them update their CRM–actions like logging call notes, updating deal stages, next steps, etc–all from Slack or MS Teams.
Why should you opt for Rattle?
Before Rattle, updating the Customer Relationship Management meant juggling multiple tools but now it takes only a single click, saving each salesperson four hours every week.
James La Rheir, Director of Sales Operations at a16z backed Imply, says, “Rattle has turned our CRM from a passive data repository into a full-scale engagement platform.”
“Our teams are empowered to be responsive to the impacts of data changes, ensuring data is kept current and relevant via direct Salesforce updates in Slack. Rattle checks every box in the “4 P’s” (people, passion, product, potential). You will not go wrong with them.”
While SaaS companies continue to build systems focused on their singular output, Rattle is building the underlying infrastructure to allow systems and people to interact with each other.
Rattle’s no-code platform can be deployed in minutes and currently integrates with key go-to-market systems, including Salesforce, Google Suite, Outreach, and Gainsight, with Zendesk, JIRA, Marketo, Hubspot, Salesloft and more coming soon this year.
What is the market growth of Rattle?
Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh, each with prior experience working at high-growth startups managing GTM systems. “We are in the early stages of a generational shift in how work gets done in the modern enterprise and are excited to build this new stack from the ground up,” said Aggarwal, Co-founder & CEO.
Facing an already strong demand from GTM teams, Rattle’s latest investment comes on the heels of a 10x YoY growth, as the company continues to add well-known SaaS and clients.
Leading organizations including Miro, ClickUp, Rippling, Front and Clearbit all rely on Rattle’s integration-Platform-as-a-
“Our company lives in Slack, so having the ability to push relevant customer information where our teams work and when they need it has been monumental. Rattle has allowed us to quickly take actionable insights and be more responsive with Salesforce records right in Slack,” Ryan Heitz, Senior Manager of Sales Operations at Miro, commented.
“The impact can easily be seen with our user’s usage and data input, and direct correlation to our core metrics. Plus, in just a few clicks, we can iterate and manipulate, to match any organizational or process changes, any Rattle workflows with just a few clicks.”
