Rand McNally buys Fleetsu, growing globally in connected vehicle tech

Aaron Dannenbring, Chief Executive Officer of Rand McNally

Rand McNally, in a move to elevate its place in the connected vehicle space, has acquired Australia’s Fleetsu and its innovative, flexible platform. TELEO Capital, which purchased Rand McNally in Q4 2020, bought Fleetsu, combining the fleet organizations as part of its pledge to significantly increase its investment in best-in-class solutions for the transportation market.

The deal brings together Rand McNally’s fleet business with Fleetsu’s platform, data, and analytics capabilities to create an enterprise that will bring innovative solutions.

What does the deal mean to fleet operators?

The new combined Rand McNally helps fleet operators maximize business productivity through access to real-time, on-the-road data, providing valuable insights that solve issues like driver location and safety, engine performance, and vehicle efficiency (fossil and electric).

Although only seven years old, Fleetsu has secured a number of major global truck and automotive OEM contracts, including Toyota Motor Corporation, Australia, as its platform is viewed as a best-in-class vehicle and truck solution for OEMs as well as fleets.

“Rand McNally is committed to delivering innovative products and services that improve fleet and driver efficiency, safety, and security,” said Aaron Dannenbring, CEO of Rand McNally.

“Fleetsu us to the next level as we now offer the best connected platform complementing our robust hardware, navigation, logistics, and publishing businesses. The combination of Rand McNally and Fleetsu creates a world-class connected vehicle powerhouse.”

What does the deal mean to Rand McNally?

According to Allied Market Research, the global fleet management market is experiencing unprecedented growth with forecasts predicting the industry to more than double by 2030, reaching $52.5bn in value. With growth happening across all sectors, particularly in telematics and connectivity, the climate is ideal for Rand McNally and Fleetsu coming together.

“The acquisition of Fleetsu is an exciting step in Rand McNally’s transformation of its fleet and navigation product offerings. Fleetsu’s cutting edge platform, analytics and data capabilities will allow Rand McNally to offer a connected vehicle solution across the full fleet supply chain,” said Joseph Roark, TELEO Capital Operating Partner and Rand McNally Chairman.

“The deal further expands Rand McNally’s footprint as a global provider to fleets, field service firms, gov’t, auto and truck OEMs (both fuel and EV platforms) and vehicle rental fleets.”

What does Fleetsu bring to Rand McNally’s portfolio?

Jakub Felinski, Fleetsu’s founder, who will be driving new solutions as Chief Innovation Officer of Rand McNally, noted that “Fleetsu has quickly built a reputation grounded in being hyperfocused on meeting the needs of our customers, no matter how complex.”

“With Rand McNally’s strong navigation and transportation expertise and our deep bench of leading engineers focused on creating tech data solutions, we are confident that we will be moving the industry forward. We look forward to expanding our combined global business that writes a new chapter for connected transportation, led by technology,” Felinski said.

In the past, Fleetsu has won several very high-profile vehicle fleet clients,like Toyota Motor Corporation, Australia. In 2021, Toyota selected Fleetsu as the platform to launch its Toyota Halo connected fleet management solution. Other clients include Avis, Budget, and Cummins.

Rand McNally is already a vital tech partner to hundreds of the global transportation and retail brands. The company provides hardware – like video telematics and dash cameras – and Saas solutions – such as truck-specific navigation – to the transportation industry.

Fleetsu brings a customer base reliant on its software designed to collect, analyze, and monetize critical fleet data. During the next few months, the combined Rand McNally and Fleetsu teams – now Rand McNally – will work to integrate tech for existing and new clients.