With more than twenty years in operation, Radisson Hotel Group is one of the leading international hotel groups in the country with seven distinct brands and a presence across over sixty locations encompassing key business, leisure and gateway centers.
Radisson Hotel Group growing exponentially
With a widely connected network in India, the Group has grown at an exceptional momentum with plans to open 14 new hotels in 2021 and more than 60 hotels in the next five years.
Radisson Hotel Group is one of the pioneers to identify tier II, III and mid-segment markets as the growth engine, and was among the first hotel chains to venture into these areas.
Today, the Group draws more than 50% of its business from these centers, a testament of its vision and commitment to make hospitality accessible in every part of the country.
With the Radisson Hotel Group’s wide presence, operating scale and distribution throughout India, it is now seeking to enter tier IV and V markets with an aggressive approach.
Radisson Hotel Group executive comments
“This is indeed a nostalgic point in our journey of over two decades,” said K.B Kachru, Chairman Emeritus and Principal Advisor, Radisson Hotel Group, South Asia.
“Since inception in the 1990s, Radisson Hotel Group has charted out a success story and played a significant role in transforming the Indian hospitality industry.”
“I am truly grateful to our guests, owners, employees and the extended hospitality industry for their tremendous support to help Radisson Hotel Group reach this milestone.”
“One hundred operating hotels is a milestone that both celebrates our legacy and heralds a new era of hospitality at Radisson Hotel Group in a very exciting industry.”
Zubin Saxena, MD and VP Operations South Asia Radisson Hotel Group is optimistic.
“We are focused on building a future-ready roadmap for our business which will uplift our brand equity, transform our operations and establish a culture of excellence.”
Radisson Hotel Group plans for more growth
Focused on travelers, the Group has evolved its portfolio by introducing hotels and resorts that offer contemporary indulgences, elevated guest experiences and superior design quality.
Strengthening its portfolio with a new brand addition, the Group launched Classic Grande Imphal, a member of Radisson Individuals constituting 171 keys in March 2021.
Radisson Individuals is a conversion brand offering independent hotels and local, regional chains the opportunity to be part of Radisson Hotel Group and benefit from the international awareness and experience with freedom to maintain their own uniqueness and identity.
Radisson RED, a much-awaited addition to the Group’s India portfolio, that will usher in a new culture of unconventional, bold and unique hospitality is expected this year as well with the first hotel to be launched as Radisson RED Chandigarh Mohali constituting 154 keys.
They will add six upper and upscale resorts in high demand leisure destinations in 2021.
Other additions to the portfolio include Radisson Bhopal, Radisson Blu Hotel & Spa Nashik, Radisson Kufri, Country Inn & Suites by Radisson Sonamarg, The Elite Narasapura, a member of Radisson Individuals and The White Hotel Katra, a member of Radisson Individuals.
Radisson Hotel Group portfolio fosters market leadership
“Radisson Hotel Group has adopted a new design approach and developed global guest experience programs to make every individual guest’s stay memorable.”
“Radisson’s upcoming portfolio reflects the energy, passion, brand connect, and Yes I Can! hospitality that resonate strongly with modern travelers,” added Zubin.
The Group has rolled out new experience proposition for resorts, added a branded spa concept and introduced Rad Family, a bespoke program dedicated to the family segment.
One hundred operating hotels in its portfolio strengthens the network and furthers operations strategy known as India Unification Plan, which is a key guiding factor to success.
The Group leverages the strength of its network to deliver efficiencies across various verticals.
Talent management, procurement, food and beverage (F&B), operations and commercial drive owner’s value in the form of reduced costs, higher returns and improved efficiencies.
Food and Beverage (F&B), a key component of operations is set to receive a facelift with a pan-India expansion of Meetha along with the first outlet to be opened in Mumbai this year.
Radisson Hotel Group recently forged an alliance with Massive restaurants as a significant step towards strengthening F&B capabilities and creating its hotels as ‘Social Hubs’.
The Radisson Hotel Group’s corporate tie up with EazyDiner since 2020 also remains a key partnership to enhance national reach and maintain guest loyalty to the business.
Placing safety at the heart of its operations, Radisson Hotel Group implemented a 20-step protocol for hotels and a 10-step protocol for meeting and events in partnership with SGS world’s leading inspection, verification, testing and certification company.
The partnership was renewed in 2021 with the roll out of Radisson Hotels Safety Protocol with focus on health, safety and security of guests, team members and business partners.