Qualtrics appoints ANZ Managing Director amidst strong client growth

Michael Heitz, Managing Director for ANZ at Qualtrics

Qualtrics, the creator of the experience management category, announced continued strong customer adoption in Asia Pacific and Japan as firms increasingly choose Qualtrics to help improve the experiences delivered to customers and employees. Qualtrics also announced the appointment of Michael Heitz to Managing Director for Australia and New Zealand (ANZ). 

What does Michael bring to Qualtrics in his new role?

Michael will lead the company’s growing operations across Australia and New Zealand as it works with organisations to help them stay aligned with customers’ and employees’ changing needs to deliver incredible customer and employee experiences. Michael brings 25+ years’ experience building high-performing teams and country operations at organisations including Oracle, Citrix, and Hitachi Data Systems, and across industries and geographies. 

“Australia and New Zealand is one of the key markets for Qualtrics globally, and Michael’s appointment is key as we continue to scale our local operations in response to increasing customer demand. Michael is a world-class leader, and his expertise across industries, geographies, and the IT ecosystem will be a great asset to our customers, employees, and partners,” said Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan. 

Commenting on his new role, Managing Director Australia & New Zealand, Qualtrics, Michael Heitz, said, “Qualtrics is playing a critical role in helping some of Australia and New Zealand’s most loved brands find and keep customers, and attract, retain, and develop talent.”

“The continued growth of Qualtrics and experience management in Australia and New Zealand is testament to the value our capabilities and expertise brings to all organisations, and it’s a privilege to lead this team as we help our customers build deeper, personal relationships at scale to drive meaningful business outcomes,” Michael Heitz further said.

How is Qualtrics aiding partners navigate environments?

As businesses and govt agencies navigate evolving economic environments, they are selecting Qualtrics to tune into what matters most to clients and employees. Equipped with rich insights and the ability to act on feedback with empathy, speed, and scale, firms are able to find and retain customers and keep employees engaged, supported, and productive. 

“Firms that stay closely aligned with the needs of their clients and employees are well-positioned for success in today’s evolving markets. The current macro-economic environment means experience management is more relevant than ever, and in APJ, firms are turning to Qualtrics to help them take action to respond to changing preferences and needs,” said Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan. 

How is Qualtrics scaling APAC and Japan markets?

Qualtrics has scaled and invested in the company’s operations over the last year to support its growing base of customers in Asia Pacific and Japan. Alongside the opening of a new Japanese headquarters, the Qualtrics XMOS™ was made available through local AWS Cloud Infrastructures in Singapore and Japan – supplementing existing capabilities in Australia – to help customers comply with relevant industry regulations and security requirements.

Qualtrics launched the Centre for XM Innovation in partnership with SAP and the Singapore Economic Development Board and partnered with the Institute of Human Resource Professionals in Singapore to advance regional experience management capabilities.  

How are Qualtrics’ partners leveraging its solutions?

To understand what matters most to their customers and employees, leading organizations including MediaCorp, LINE Corporation, Central Group, and National Australia Bank have selected Qualtrics over the last year to deliver the products, services, and experiences people want and need. Other brands forming or expanding their relationship with Qualtrics include: 

The Australian Taxation Office (ATO) signed a new multi-year agreement with Qualtrics to optimize and accelerate the Federal Government agency’s service delivery. Having used Qualtrics for 5+ years to help improve the user experiences across multiple channels, the ATO will now be able to capture and analyze feedback through a secure platform to drive continuous improvement in citizen services, and better connect with the community. 

As Venues NSW welcomes fans back to its network of sporting and entertainment precincts – including the Sydney Cricket Ground and Accor Stadium – the firm will use Qualtrics to help deliver a superior fan experience tailored for attendees’ evolving needs and expectations.

The Venues NSW network is a key contributor to the state economy, and Qualtrics CustomerXM™ will provide the agency with a complete view of the fan experience – pre-, during-, and post-event – allowing its onsite partners to deliver a world-class customer experience that helps drive and maintain increasing attendance rates.   

With demand for digital services driving economic growth in India, Tata Digital expanded with Qualtrics in Q2 to capture ongoing customer insights ensuring its new digital marketplace – Tata Neu – continuously evolves to meet consumer needs. Tata Digital is increasing its investment to deliver a highly personalized and seamless digital customer experience through better understanding and responding to the changing behaviors and preferences of its users. 

To support airasia in its journey to deliver more customer value by becoming a one-stop shop for all travel deals – including hotels, flight bookings, ride-hailing, food delivery, rewards and more – Qualtrics BrandXM™ was selected to monitor brand awareness across Asia.

Regular brand insights will be captured across countries and categories into a single platform with Qualtrics, equipping airasia with a deep understanding of consumer needs and the ability to identify and capitalize on areas for growth and innovation ahead of the competition. 

As the financial services industry across Southeast Asia transforms to meet consumers’ changing needs—from the digitization of services, adoption of fintechs and rising incomes—Oversea-Chinese Banking Corporation expanded its relationship with Qualtrics to better understand and deliver the support, advice and solutions customers are asking for.

The continuous feedback captured by OCBC’s existing and expanding client and employee experience programs are supplemented with insights from BrandXM, providing the company with critical insights to rapidly and meaningfully respond to evolving market dynamics. 

Hyundai Motors Asia Pacific selected Qualtrics to help accelerate and inform the company’s growth strategy in the region’s competitive and evolving automotive industry. With Qualtrics BrandXM, Hyundai will be able to understand what’s driving consumer behaviors and its brand equity to help guide and maximize marketing and communications programs.