PUMA and Modibodi launch product for athletes playing on their period

Global sports company PUMA and absorbent apparel brand, Modibodi® are launching the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from PUMA. Ever worn white or tight sports uniforms that made you feel uncomfortable about leaking when playing on your period? Or felt exposed in sportswear that left the wings and strings of your disposables on display?

What makes the PUMA x Modibodi product so unique?

From archaic sports codes to national team uniform fines, athletes are often told to keep playing on their period, when what they’re told to wear makes it very uncomfortable and anxiety-inducing. But that’s about to change. Enter PUMA x Modibodi active period underwear. The new PUMA x Modibodi active period underwear is in league of its own – made for maximum protection and performance on and off the court, field or gym floor.

The collection combines soft, breathable fabrics that stretch and move with your body with Modibodi’s absorbent lining, proven to keep you free from leaks, sweat and discharge.

A workout staple, the PUMA x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains.

Featuring 3 layers of built-in tech that can hold up to 15ml (or 2-3 tampons) without staining your activewear or sports uniform. To ensure comfort, each design is crafted from 82% recycled material, includes a wider logo waist band for security whilst playing and an aerated mesh side panel to maximise airflow. Modibodi’s Modifier Technology™ then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.

What does the partnership mean for female athletes?

Modibodi Ambassador and Brisbane City FC Captain, Jamilla Riley, said: “As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young. You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new PUMA x Modibodi active period undies.”

“The designs not only bring some much-needed innovation to the sportswear market, but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy It’s liberating!”

Modibodi Design and Innovation Director, Charissa Lanham said: “We wanted to destigmatise the challenges of menstruating whilst competing and show athletes a world in which they can feel confident and supported to play while they bleed. We worked with PUMA to design a range of active period underwear that utilises Modibodi’s tech which includes a leak-proof barrier layer for secure protection; so that athletes can focus on the game, not their period.”

Available in a two-colour ways Black/Platinum Grey and Black/Green, the collection consists of 3 styles in a range of Light-Moderate to Moderate-Heavy absorbencies, making them ideal to absorb your period and sweat, and keep you fresh and dry, way beyond the final whistle.

The PUMA x Modibodi collection is available online at Modibodi and PUMA and in stores.

What is the wider industry context of this partnership?

Female athletes face a number of challenges that their male counterparts do not. These challenges can be physical, social, and psychological.

One of the most significant physical challenges facing female athletes is menstruation. Menstruation can cause a number of problems for athletes, including cramps, fatigue, and decreased performance. In addition, menstruation can be a source of embarrassment and anxiety for athletes, especially in sports where menstruation is not openly discussed.

Another physical challenge facing female athletes is injuries. Female athletes are more likely to suffer from injuries than male athletes, and these injuries can be more serious. This is due to a number of factors, including the fact that female athletes tend to have less muscle mass than male athletes, and they are more likely to be injured in sports that involve contact.

In addition to physical challenges, female athletes also face a number of social and psychological challenges. One of the biggest social challenges is sexism. Female athletes are often subjected to sexist comments and behavior, and they may feel like they are not taken as seriously as their male counterparts. This can lead to feelings of isolation and discouragement.

Another social challenge facing female athletes is the lack of role models. There are fewer female athletes in the media than male athletes, and this can make it difficult for young girls to see themselves as potential athletes. This can lead to feelings of discouragement and a lack of confidence.

Finally, female athletes also face a number of psychological challenges. One of the biggest psychological challenges is body image. Female athletes are often under pressure to conform to unrealistic beauty standards, and this can lead to eating disorders and other mental health problems.

Another psychological challenge facing female athletes is the fear of failure. Female athletes are often held to a higher standard than male athletes, and this can lead to feelings of pressure and anxiety. This can make it difficult for female athletes to relax and enjoy their sport.

Despite these challenges, female athletes continue to achieve great things. They are breaking down barriers and proving that they can compete at the highest levels. Female athletes are an inspiration to us all, and they show us that anything is possible if we set our minds to it.

Here are some ways to help female athletes overcome the challenges they face:

  • Provide more support for female athletes. This includes providing access to training facilities, equipment, and coaches. It also includes providing support for mental health and well-being.
  • Challenge sexism and discrimination. This includes calling out sexist comments and behavior when you see it. It also includes supporting organizations that are working to promote gender equality in sports.
  • Celebrate female athletes. This includes watching female sporting events, supporting female athletes, and sharing their stories. It also includes encouraging young girls to participate in sports.

By working together, we can help female athletes overcome the challenges they face and achieve their full potential.

Gerald Ainomugisha is a business news reporter and freelance B2B marketer with over 10 years of experience in writing high-converting copy and content for businesses of all kinds, especially SaaS providers in the niches of HR, IT, fintech, eCommerce and web3.

Gerald Ainomugisha, B2B marketing expert