Renowned sports company PUMA recently signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the athletic company’s performance running products starting at the first ever Diamond League event in Doha on May 5 this year.
What is the value of the partnership with Konstanze?
At only 26 years old, “KoKo”, as she is known in the track and field community, can already look back on an impressive career. She is the reigning European Champion in the 5,000 meters and has also medaled at the World Championships and the European Indoor Championships. Koko has set several notable German records ranging from 1,500 meters to 10,000 meters.
Apart from her stellar success on the track, Klosterhalfen has also shown that she can be a very serious contender in road races. She won her debut half-marathon race in Valencia last year, setting the third-fastest time ever run by a European woman in German sports history.
What is does this partnership mean for PUMA?
“KoKo is an incredible talent who has proven her speed time and time again. We are very excited that she has chosen PUMA to partner with, both on the track and on the road. She made a fantastic choice,” Pascal Rolling, Head of Sports Marketing Running commented.
On the track, Klosterhalfen will compete in PUMA’s new evoSPEED Distance NITRO Elite+ 2 spike, an ultra-premium race day shoe which incorporates PUMA’s latest NITRO ELITE midsole for responsive cushioning and a full-length internal carbon plate for exceptional energy return.
For road races, she can choose from PUMA’s latest road running shoes such as the Deviate NITRO Elite 2, which is made with a carbon fiber PWRPLATE that ensures stability and maximum running efficiency combined with supreme cushioning of PUMA’s NITRO ELITE foam.
Following the introduction of a new line of running products that uses PUMA’s innovative NITRO technology, the company built a strong team of middle and long-distance runners, which include athletes like Olympic medalist Molly Seidel, World and Olympic Champion Emmanuel Korir and Jenny Simpson, one of the most successful runners in US track history.
