Leading tofu producer Pulmuone deploys Aera’s Decision Intelligence

Aera Technology, the Decision Intelligence company, has partnered with Pulmuone Co. Ltd. — South Korea’s fresh food company — to enable Decision Intelligence across its supply chain.

Using the Aera Decision Cloud™, a purpose-built platform that digitizes, augments, and automates business decisions, Pulmuone will speed and scale decision making to effectively support its worldwide growth and drive business and environmental outcomes.

Why did Pulmuone onboard Aera’s Decision Intelligence?

With a business rooted in nutrition and sustainability for its product line of more than 1,000 fresh, convenient, and accessible food products, the fresh food company (Pulmuone) required a new approach to supply chain management to respond to disruption and meet the company’s rigorous standards for sourcing, processing, packing, and distribution.

To support its growing global footprint and avoid business waste for its short shelf life products, the fresh food company sought to improve its product SKU forecasting to account for multiple variables, eliminate master data challenges, and move from less flexible function-oriented systems to execute faster demand, supply, and logistics decisions at scale.

The first phase of the Decision Intelligence initiative will enable dynamic decision making for forecasting and logistics management. Using customized, digitized decisions — called Aera Cognitive Skills™ — Pulmuone will gain these capabilities:

  • Forecasting demand by considering multiple internal and external influencing factors with the ability to augment, or automate, demand planning decisions to avoid under or over forecasting.
  • Predicting estimated arrival times at destination ports, using real-time shipping data to identify the best shipper options.
  • Identifying master data errors using data crawled from multiple source systems to gain a single source of truth to track master data for completeness, consistency, and accuracy.

What does the partnership mean for Pulmuone and Aera?

Fred Laluyaux, Chief Executive Officer at Aera Technology

“It’s a privilege to partner with Pulmuone and enable the company’s Decision Intelligence journey. This is a partnership built on mutual trust and collaboration, across time zones and languages, and we are committed to Pulmuone’s continued success automating and scaling digital decisions across its global operations,” said Fred Laluyaux, CEO, Aera Technology.

According to Seunghoon O, Pulmuone’s Head of SCM Division, the fresh food company chose to work with Aera Technology for the integration and scalability capabilities of its Decision Intelligence platform. “We are excited to partner with Aera Technology to gain the competitive advantage of a Decision Intelligence-powered supply chain,” said Seunghoon O.

“Using Aera Decision Cloud, we will be able to digitize decision making to drive growth, reduce costs, elevate service, and support sustainability — while empowering our workforce with intuitive technology that improves their work and customer service,” Seunghoon added.