Proximo Spirits taps Aera Technology to help deploy Decision Intelligence

Aera Technology, the Decision Intelligence company, announced a partnership with Proximo Spirits Inc. – a subsidiary of Becle, a globally renowned spirits company and one of the largest producer of tequila – to deploy Decision Intelligence. Over the past five years, Proximo Spirits has driven double-digit growth through successful premiumization of its category-leading tequila and whiskey brands while maintaining a 250-year artisanal production tradition.

What does Aera bring to the partnership?

With this high growth, the company turned to Decision Intelligence to help predict demand using the most recent data available from a range of sources, manage inventory more effectively, and respond to change quickly. Aera is working alongside its partners at Deloitte Consulting to provide the tools and process to enable Proximo’s demand planning capability.

Using Aera Decision Cloud™, purpose-built for Decision Intelligence, Proximo Spirits will improve and accelerate forecast and demand planning decisions across product lines in the United States and Canada. This includes the development and deployment of a Forecast-as-a-Service Skill, and future Aera Skills, that will enable customized, digitized decision making to understand, recommend, act, and learn for Proximo Spirits’ specific business case.

What does this mean for Aera and Proximo Spirits?

Fred Laluyaux, CEO at Aera
Fred Laluyaux, Chief Executive Officer at Aera Technology

“It’s an honor to partner with the passionate team at Proximo Spirits. We look forward to working together to realize new opportunities and drive value through Decision Intelligence for the company’s premium spirits and loyal customers,” said Fred Laluyaux, CEO at Aera.

According to Luis Gonzalez, Global Supply Chain Director, Becle, the company partnered with Aera for its proven track record driving business outcomes through Decision Intelligence. “Aera shares our focus on creating solutions that will evolve our decision making to maximize opportunities, elevate service, and position Proximo Spirits for long-term success,” he said.