Magnite has announced that Priyanka Bajaj is joining as Head of Demand Facilitation in Asia. Priyanka will be responsible for building and leading the Magnite Demand Facilitation team in Asia, with a focus on developing and growing key strategic demand-side relationships with leading media agencies, DSPs and buyers in the region and driving accelerated growth.
What does Priyanka bring to Magnite in her new role?
Gavin Buxton, Managing Director Asia at Magnite said, “We are excited to have Priyanka join us here in Asia. Her impressive breadth of expertise and industry relationships will be critical in accelerating our growth to build key buyer relationships in Asia, and we are looking forward to the fresh perspective she will undoubtedly bring to the strategic direction of Magnite.”
Priyanka joins Magnite from AdColony (A Digital Turbine Company), where she was crucial in building APAC brand sales and making it the leading mobile ad platform in SEA. Priyanka brings over 15 years of experience as a digital specialist in marketing and technology. Priyanka Bajaj has also previously held regional sales director positions at multiple organisations including Snakk Media and Smaato, leading the strategic direction and business development.
Priyanka Bajaj, Head of Demand Facilitation Asia at Magnite said, “I look forward to leading the team in Asia to evolve our strategic proposition in the market and create customised offerings, and of course to work together with agencies and brands in helping them build successful campaigns by taking advantage of Magnite’s unique omnichannel capabilities.”