Prezzee tops the five most innovative retail companies of 2021 in Australia

Tony Karp, Chief Executive Officer of Prezzee

Prezzee was recognized as one of Australia and New Zealand’s Most Innovative Companies.

Publications such as the Australian Financial Review and Boss Magazine have been extremely important because they facilitated the publishing of the prestigious annual list.

The list is based on a rigorous assessment process managed by Australia’s leading innovation consultancy Inventium, in conjunction with a panel of industry expert judges. 

Prezzee appreciates the honors bestowed

Tony Karp, the Chief Executive Officer of Prezzee is extremely excited as he welcomes the honors, recognition and appreciation that have been bestowed upon the company.

“We are honored to receive first place in the retail, tourism and entertainment category.” 

“From a pool of more than seven hundred organizations that were nominated across Australia and New Zealand, we are thrilled to be recognized for our personalized eGift Card.” 

“During this difficult pandemic where their customers were navigating the restrictions, Prezzee launched a feature to share a personalized video or audio message for no additional cost.”

“Clients want to celebrate milestones and occasions but value personalized connections.”

“We are therefore aiming to bring the joy of gifting back and facilitate our customers in order to create those special moments regardless of where they are located globally.”

Prezzee introduces the smart eGift card

Uniquely tailored to the recipient, Prezzee transformed the traditionally perceived impersonal gift card into something special compared to when they were unable to connect in person.

Additionally, Prezzee launched successfully a company-branded card and personalized message template for businesses to connect with their customers and employees.

Watch this informative video to learn more about Prezzee and how the company revived the art of gifting in a global pandemic. The ingenuity makes Prezzee stand out this year. 

Prezzee gets rewarded with the top prize

The Most Innovative Companies assessment measures a top innovation implemented in the past two years, and in that period Prezzee has been the best of the innovative bunch.

Specifically, the judges look at how valuable the problem is that the innovation is solving, the quality and uniqueness of the solution, and the level of impact the invention has had.

Furthermore, Inventium also assesses internal elements such as innovation, culture, strategy, resources and process, demonstrating a sustainable and repeatable approach to innovation.