PLAYSTUDIOS, Inc., the developer of the playAWARDS loyalty platform and publisher of free-to-play mobile games that offer real-world rewards to players, has formed a partnership with Merlin Entertainments to offer the adventure firm’s most exciting experiences in Australia and New Zealand to playAWARDS members through the Tetris® myVIP Rewards Store.
Following the new partnership, players can now use Loyalty Points earned from playing the popular mobile game to redeem rewards across their 10 attractions; Madame Tussauds Sydney, WILD LIFE Sydney Zoo, Sydney Tower Eye, Illawarra Fly Treetop Adventures, SEA LIFE Sydney Aquarium, SEA LIFE Melbourne, LEGOLAND® Discovery Centre Melbourne, OTWAY Fly Treetop Adventures, SEA LIFE Sunshine Coast and SEA LIFE Kelly Tarlton’s.
What does this mean for stakeholders?
Freeman Fung, Marketing & Promotion Manager at Merlin Entertainments ANZ, said, “We are excited to partner with PLAYSTUDIOS to help families unlock more rewards and consequently deliver more magical days out at our Merlin attractions across Australia and New Zealand.”
Commenting on the partnership, Rob Oseland, President of the Americas for PLAYSTUDIOS, said, “Having an opportunity to collaborate with a company like Merlin Entertainments is truly thrilling for PLAYSTUDIOS as we look to unite with partners who bring the most rewarding and exciting experiences to their guests. We are happy to welcome them to the playAWARDS family as it continues to grow internationally and attract loyal players worldwide.”
Players around the world can redeem their Loyalty Points in the myVIP Rewards Store after earning points playing Tetris® via iOS, Android, and on Facebook in your browser.
