Pixis hires Dean Vocisano as Country Manager, enters New Zealand market

Dean Vocisano, Country Manager of ANZ at Pixis

Pixis, the California-headquartered codeless AI infrastructure firm, announced the onboarding of Dean Vocisano as the Country Manager of ANZ citing its expansion into the market. The Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses in the American, MENA and the APAC regions.

What does Dean bring to Pixis in the new role?

With over fifteen years of experience in the marketing space, Dean has worked with leading companies across industries and has helped them to achieve their strategic and performance goals with expertise. Dean held senior roles at ShopFully, Salmat and Rakuten Advertising.

Founded by Shubham A. Mishra (Global CEO), Vrushali Prasade (CTO) and Hari V (CBO), Pixis has raised $124m in funding to date. Its latest funding round was led by SoftBank Vision Fund 2 with participation from new investor General Atlantic, as well as existing investors. The firm’s clients include brands such as DHL, Kumu, BetaBrand, SmartAsset and Joe & The Juice.

Commenting on his appointment, Country Manager, Dean Vocisano, remarked, “It’s an exciting time to be part of such an innovative and forward-thinking AI company, especially considering the profound transformations we’re witnessing in the marketing landscape today. I’m excited to be a part of an effort that’s concentrated on helping democratize AI for marketers, and to see true adoption of tech by traditionally non-technical professionals.”

Europe & APAC CEO, Neel Pandya, commented, “We’ve identified New Zealand to be a ripe market that is open to adopting new technologies and unique ways to amp up business.”

“New Zealand is expected to contribute nearly $1.3bn to the total digital ad spends by the end of 2022 and is reported to bolster further in the new year. What adds to our delight is Dean Vocisano’s appointment as Pixis’ Country Manager for ANZ regions. He is all set to play a vital role in escalating our business and team expansion in compelling new markets.”

What is the market reach of Pixis?

Pixis’ codeless infrastructure is deployed across an ecosystem of AI products. A differentiating factor for Pixis is user experience, where its entire AI infrastructure can be deployed in 15 minutes by marketers themselves without data scientists or IT/tech team intervention.

Upon deployment, it takes 8 secs to activate the AI, and to initiate an initial audit of current marketing strategies so efficiencies to scale and inefficiencies to rectify can be identified. Pixis’ clients use the AI infrastructure to augment decision-making with data-backed suggestions for targeting, media management, creative communication, performance optimization, etc.

Earlier this year, Pixis announced its expansion into MENA, more recently Spain, and is rapidly becoming the go-to AI tech for demand generation and marketing optimization. Brands like Skoda, DHL and Joe & The Juice have observed incredible results after deploying Pixis AI.

Skoda was able to experience a 10% improvement in its cost per lead and 17% boost in average daily leads volume. While renowned chain of juice bars and coffee shops, Joe & The Juice, witnessed a 14% increase in conversion rates, after adopting the Pixis AI infrastructure.