pirkx appoints Siobhan Whalley to spearhead Asia Pacific expansion

Stella Smith, Founder and Chief Executive Officer at pirkx

pirkx, the wellbeing benefits platform providing affordable and flexible wellbeing benefits to the self-employed, micro-businesses and SMEs, has announced the appointment of Siobhan Whalley as Managing Director, pirkx Australia. The appointment is another milestone in the company’s ambitions to scale globally following a recent £3 million ($5 million) fundraise.

What does Whalley bring to pirkx in the new role?

As managing director, Siobhan Whalley will be responsible for building out the pirkx Australia team and expanding access to the platform across the region, supporting the pirkx mission to positively impact one million people by 2025. Whalley joins with a wealth of experience in the hair and beauty industry, and a successful record driving sales within the SME market.

Before joining pirkx, she held a number of sales, management and consultancy positions including Dateline Imports, the largest hair and beauty distributor across Australasia, and UK based Murad, the pharmaceutical skincare company and offshoot of Unilever. Her experience has given her an in-depth knowledge of the challenges of SMEs, including the constant need to support the health and happiness of their workers while carefully balancing finances.

Since the company’s inception in 2019, pirkx has grown exponentially. In addition, active platform users have increased by 168% in the last 12 months, due to the skyrocketing demand for the service which, for just £4.50 ($6 in Australia) per month per user, gives businesses and individuals a package of health and wellbeing benefits previously available only to employees of large corporations. Expansion into South Africa is next on the agenda.

What were the executives’ thoughts on the appointment?

Commenting on the role, Siobhan Whalley, Managing Director, pirkx Australia, said: “Having worked for large corporates selling to SMEs and contractors, I’ve seen first-hand the disparity in the wellbeing benefits packages available to workers. Affordable wellbeing benefits should not be a privilege afforded only to employees of large well-funded businesses, it should be available to all workers, no matter the size of the firm, employment status, or industry.”

The war for talent is fierce across Australia, so naturally when you have an excellent team you want to keep them. pirkx is not just wellbeing benefits for workers; employers also benefit by using our platform to reward, engage and retain. It is a pleasure to be leading the pirkx mission in Australia and I am looking forward to adding value to the lives of our clients.”

Stella Smith, Founder & Chief Executive Officer of pirkx, commented: “Siobhan is an invaluable addition to the pirkx global team. I am excited to see the impact of her energy, enthusiasm, drive and experience.  Her values are completely aligned to our mission to help many people and businesses currently without affordable or flexible wellbeing benefits.”

“We are living in very challenging times and the health and happiness of humans are being tested to the limit. pirkx plays a vital part in easing this pressure and I know Siobhan will be a brilliant leader for our team ensuring we deliver pirkx to as many people as possible globally.”