PersonallyPicked reveals a 200% increase in Just Because gifting

Samantha Lynn, Co-Founder of PersonallyPicked

PersonallyPicked has seen exponential growth as demand continues to grow for unique gift options, with an 80% increase in gifting during the current NSW and VIC lockdown period.

PersonallyPicked has seen a 200% increase in Aussies sending gifts, ‘just because’.

PersonallyPicked experiencing exponential demand

The female founded gift company, PersonallyPicked revealed they have even sent out thousands of their favourite gift cards saying, “Sorry things are a bit shit right now”, proving customers didn’t require an occasion to send gifts to loved ones during lockdown.

PersonallyPicked allows clients to curate the perfect gift for their friend, colleague or loved one, from over 150 incredible gift options from fabulous to fun. They have got you covered.

Indecisive clients in need of inspiration find ready-made gift boxes for a quick solution.

However, PersonallyPicked says that over 95% of their customers choose to build their own personalised gift box – offering a gift that, as the name states, is personally picked for them.

The team have noticed interesting trends in what Australians are opting to send as gifts.

Perhaps unsurprisingly, some of the most popular gift items during the current lockdowns have included drinks such as Melbourne Martini cocktails in a jar, Just a Glass Wines and T2 teas, as Aussies enjoy a tipple or two from home – be it toasty and warm or fresh and fruity. 

People are spreading the fun, with activity related gifts rising in popularity during lockdown.

Many Australians are sending Journey of Something puzzles, quiz games, and cocktail recipe books to keep people entertained at home in the COVID-19 pandemic lockdowns.

Aussies are keen to pamper friends and family with beauty and wellness products like the Aunty Honey Heat Packs, Lapcos Face Masks and Huxter Bath Salts in rather high demand. 

PersonallyPicked’s commentary on gifting trends

PersonallyPicked Co-Founder Samantha Lynn appreciated the gifting trends.

“Customers are sending gifts not for any particular occasion, but just because loved ones were going through difficult times and as a way to re-connect and bring joy.”

“We have also had a huge uplift in corporate clients and businesses organising gifts for their staff who were working hard in lockdown at home, which is really great to see.”

Kezia Hallam, Co-Founder of PersonallyPicked also expressed optimism.

“For all the traditional gifts of birthdays, new babies and special occasions, we’re seeing people trying their best to celebrate these life milestones that couldn’t be celebrated in person.”

“We have seen a lot of gifts for couples who had to cancel their weddings.”

Over the last 12 months, PersonallyPicked has seen a 250% increase in sales, with the online gifting trend seeing no sign of slowing down despite the effects of pandemic lockdowns. 

PersonallyPicked offers a range of bright, colourful and unique packaging options that stand out. Each gift box is personalised with the recipient’s name for a personalised experience.