PepsiCo launches its Greenhouse program to find innovative start-ups

Wern Yuen Tan, Chief Executive Officer of PepsiCo Asia Pacific
Wern Yuen Tan, Chief Executive Officer of PepsiCo Asia Pacific

PepsiCo Australia and New Zealand recently announced the launch of the PepsiCo Greenhouse Program – APAC edition, a first ever for the region. The 2023 PepsiCo Greenhouse Program seeks to collaborate and support entrepreneurs who are working hard and developing innovative solutions that promote the circular economy for packaging and climate reduction.

What are the elements of the Greenhouse Program?

Issuing an open call across APAC, PepsiCo is seeking 10 start-ups and entrepreneurs based in the Asia-Pacific region whose solutions integrate valuable purpose into their missions, creating tangible impact for the business, consumers, communities, and also for our planet. The selected start-ups are granted USD$20,000 in funding and will thereafter participate in a four-month business optimization program specially designed to accelerate their business growth.

The Greenhouse Program includes personalized mentorship with experts across various PepsiCo functions, including leading and emerging brands, to help address critical early-stage business operations such as strategic planning, corporate structuring, and fundraising. Start-ups will also have the access to brand optimization, product development, supply chain management, customer acquisition and distribution during the course of the program.

At the end of the program, one start-up will be awarded USD$100,000 in funding to continue their expansion, and an opportunity to continue partnering with PepsiCo on future projects.

What is PepsiCo’s mission for the Greenhouse program?

PepsiCo first launched its Greenhouse Accelerator program in Europe in 2017 and then it expanded the program to North America in the fall of 2018, and then to AMESA in 2022. The Greenhouse Accelerator program is in its 7th year and has seen 58 emerging start-up brands and entrepreneurs deliver an estimated combined sales growth of over USD $8m in revenue.

As part of its commitment to pep+ (PepsiCo Positive), PepsiCo’s end-to-end transformation strategy, the company is continuously investing in innovation to reduce environmental impact. The Greenhouse Accelerator Program is an extension of this commitment to drive positive change and foster the growth of start-ups in the sustainability field to promote climate action.

“The launch of PepsiCo’s Greenhouse Accelerator Program in the Asia Pacific region is a testament to our enduring and continued dedication to promoting sustainability and innovation. As a company, PepsiCo is acutely aware of its critical role in driving positive change and creating a more sustainable future for all,” said Wern Yuen Tan, CEO, PepsiCo Asia Pacific.

“The Greenhouse program has been a tremendous source of ideation, talent development, and agility, allowing us to collaborate with like-minded, mission-driven entrepreneurs as they scale innovative ideas to reduce our environmental impact and promote a more resilient future.”


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