Global DXP firm Optimizely names Rupali Jain its Chief Product Officer

Left to Right: Alex Atzberger and Rupali Jain
Left to Right: Alex Atzberger and Rupali Jain

Optimizely, the world-renown digital experience platform (DXP) provider, has announced that it has named seasoned product leader Rupali Jain as its Chief Product Officer. Jain will lend her deep technical expertise to further empower fast, confident innovation in marketing.  

What does Jain bring to Optimizely in the role?

Prior to joining Optimizely, Jain held product leadership roles at a number of SaaS software companies, including PowerBI at Microsoft and Qualtrics. Throughout her two-decade career, she has echoed Optimizely’s vision of placing a premium on the end user’s daily needs.

She looks forward to advancing pragmatic, growth-driving applications of artificial intelligence (AI) and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations. 

“Marketers are contending with a very fragmented software landscape today, as the margin of error continues to narrow. What drew me to Optimizely was the depth of its insight into how marketers work and the solutions they need to radically improve their day-to-day. I couldn’t be more excited to join a team that understands these unique challenges and is dedicated to keeping customers’ needs as the primary motivation for all we do,” said Jain.

What does the appointment mean for Optimizely?

Commenting on the appointment, Alex Atzberger, CEO of Optimizely, said, “Optimizely has an incredible portfolio of best-in-class solutions, and we needed a product leader who has the experience to scale market-leading SaaS platforms. We found that leader in Rupali.”

“With Rupali’s past championing user needs and prioritizing innovation that creates tangible customer value, we’re confident that she will play a vital role in our mission to redefine how marketing and product teams work together to create and optimize digital experiences.”  

Jain’s arrival follows a strong first quarter for the firm. Optimizely was recognized as a Leader in Gartner® Magic Quadrant™ for Digital Experience Platforms for the 4th consecutive year.

Gartner also positioned Optimizely in the Leaders Quadrant for the sixth year in a row in the Gartner® Magic Quadrant™ for Content Marketing Platforms for its Ability to Execute and Completeness of Vision. Jain joins recent executive hires Shafqat Islam and Sebastiaan de Jong, who were named Chief Marketing Officer and Chief Sales Officer, respectively. 

Optimizely leverages powerful experimentation capabilities and intuitive content management to enable exceptional customer experiences for more than 10,000 of the world’s top brands. A seven-time leader in analyst reports, the web experimentation category creator has facilitated 1.8 million experiments and counting for its worldwide customers.