Optimizely announces strong growth of Welcome following acquisition

Alexander Atzberger, Chief Executive Officer at Optimizely

Optimizely, the digital experience platform (DXP) provider, announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, cohort on assets, and execute campaigns, following its acquisition last year.

What is the growth rate of Welcome?

In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers including AJ Produkter, Hunter Engineering and Siteimprove, have successfully onboarded the Welcome CMP and Digital Asset Management (DAM), which are now integrated.

Commenting on the solutions, CEO of Optimizely, Alex Atzberger, said, “Marketers love Welcome. The market feedback validates our vision of empowering marketers to plan, create, deliver, and optimise campaigns and content through a single, end-to-end solution.”

“There is no great customer experience without a great marketer experience. We couldn’t be prouder of the momentum Welcome has garnered and look forward to continuing to drive our mission to improve marketer experience and unlock digital potential for firms globally.”

Optimizely (Welcome) has been recognised as a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for five consecutive years. Gartner evaluated eight vendors across Critical Capabilities and Optimizely (Welcome) ranked 1st in all use cases for the fifth year in a row. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics.

How are clients leveraging the solution?

“As a technology partner and user of Optimizely Content Management (CMS) the addition of Welcome (CMP) has made it easier than ever for our globally based marketing team to plan and collaborate on global campaigns as well as optimise content across all digital experience channels,” commented Kevin Bobowski, Chief Marketing Officer at Siteimprove.

“With Welcome and Optimizely’s CMS integrated with Siteimprove Prepublish, we will have a single source of truth for all our campaigns. The powerful combination of Siteimprove and Welcome is transforming the way we work as a marketing team, and we look forward to experiencing firsthand the power that this robust solution can bring joint customers.”

Verndale, an end-to-end digital experience agency, also recently implemented Welcome to improve the efficiency of their marketing team and better manage events planning, content marketing, and their asset library for the agency. Siteimprove and Verndale are both Platinum-level sponsors at our upcoming Opticon event in San Diego taking place 3-5 October 2022. Siteimprove is also sponsoring the Opticon tour event in London.

Learn more about our Opticon events and sponsors here.