Optimizely, the digital experience platform provider, partners with Orchard, a creative tech agency, to help marketers and firms scale experimentation through a perfect mix of strategy and platform. In a time where online competition is fierce, experimentation can be the difference between good and great revenue and building long-term relationships with clients.
What were the executives’ thoughts on the partnership?
“We’re proud to continue partnering with Orchard to help brands unlock the power of experimentation,” commented Paul North, Senior Vice President APJ at Optimizely.
“Optimizely was built from a core focus of experimentation and optimisation, and our partnership with Orchard only strengthens how we can support marketers and brands on this journey. By leveraging Optimizely’s world-class tools and Orchard’s experience, we’re making it easier than ever for organisations to leverage the true value of experimentation, through data-driven decision-making with an emphasis on value creation,” Paul North further said.
“We see tremendous synergy in this partnership to really show marketers and businesses the true potential of experimentation,” said Michael Di Natale, Managing Partner at Orchard.
“We know that building a culture of experimentation is key to winning today in customer experience, but how do marketers and firms scale this in an efficient way? That’s where we come in, to ensure that ‘testing’ leads to learning and most importantly value creation.”
“This is an underutilised market with ample opportunity for organisations to do what they’ve been striving to do for years without tangible results. As a result, we’re excited to partner with Optimizely to bring the best of experimentation to marketers and businesses.”
What does the partnership mean for organisations?
Digital experimentation allows firms to A/B test across the entire customer journey to meet overall business goals and objectives. Firms can test several digital products to know which drives customer engagement, allowing them to deliver world-class customer experiences.
Also, digital experimentation allows businesses to make data-driven decisions to meet overall business goals. The partnership between Optimizely and Orchard will help marketers create quality experiments from start to finish, across all stages of the customer journey.
This is what separates this partnership from the many others, with Orchard’s end-to-end, full service offering covering all key aspects of experimentation across strategy, data, technology and creative to ensure clients extract the full potential of the Optimizely platform.
The partnership comes off the back of Optimizely and Orchard’s recent work with Tourism Tasmania to launch a new digital experience platform to inspire personalised travel. To celebrate the partnership, Optimizely and Orchard will be hosting an event where Tourism Tasmania will be talking through their transformation journey to date and what lies ahead.