35% of Aussies plan to invest in crypto, 91% of execs keen on Web3

David Droga, Chief Executive Officer, Accenture

Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts.

According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” businesses are race toward a future different from the one they were designed to operate in, as tech, like extended reality, blockchain, digital twins and edge computing, converge to reshape human experiences.

Accenture launches Metaverse business group

To help organizations take advantage of this opportunity, Accenture is launching the Accenture Metaverse Continuum business group. The new group will be led by Paul Daugherty, group chief executive – Technology and Chief Technology Officer at Accenture and David Droga, Chief Executive Officer and creative chairman of Accenture Interactive.

“The next gen of the internet is unfolding and will drive a new wave of digital transformation far greater than what we’ve seen to date, changing how we live and work,” said Daugherty.

“Metaverse as a continuum challenges prevailing, narrower views and highlights why firms must act, or find themselves operating in worlds designed by, and for, someone else.”

As part of the report, Accenture surveyed more than 4,600 business and tech leaders across 23 industries in 35 countries. 71% of executives believe the metaverse will have a positive impact on their organization and 42% believe it will be breakthrough or transformational.

“We are recognized as an early leader in metaverse-related capabilities, with 600 patent filings and more than a decade of experience. Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators introducing new applications in the decentralized environment,” added Droga.

Accenture also operates its own metaverse, the Nth floor, where the company’s people participate in new hire orientation and learning or meet and socialize. This fiscal year, the firm expects 150,000 or more new hires will work in the metaverse on their first day.

Daugherty added, “As the line between people’s physical and digital lives blurs, organizations have the opportunity and obligation now to build a responsible metaverse — addressing issues like trust, sustainability, personal safety, privacy, responsible access and use, diversity and more. The actions and choices they make today will set the stage for the future.”

Key trends from Accenture’s Technology Vision report

The Technology Vision 2022 report identifies four key trends that firms need to address:

WebMe: Putting the me in Metaverse 

Enterprise strategies are built for the internet of today, a digital world where platforms often lack interoperability and data portability. Metaverse and Web3 are poised to reshape the internet; rather than it being a disparate collection of sites, the metaverse will lead to a persistent 3D environment in which moving from one “place” to another will be so simple.

95% of executives believe that future digital platforms need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.

Programmable world: Our planet, personalized

As emerging technologies like 5G, ambient computing, AR and smart materials advance, digital environments will be increasingly woven into the fabric of our physical world.

These environments will reshape not just how people engage with worlds, but also redefine everything built in it, how people sense and interact and the control they have over it.

92% of execs agree that leading firms will push the boundaries of the virtual world, increasing the need for persistence and seamless navigation between the digital and physical worlds.

The unreal: Making synthetic, authentic

Businesses and environments are increasingly supported by AI-generated data that reflects the physical world. More than ever before, AI is top-of-mind for businesses, as companies and consumers alike shift away from considering what is real versus fake, to what is authentic—not just in terms of a company’s content and algorithms but its entire brand.

With the unreal world about to become reality, now is the time for leaders to ready their businesses. Already, 96% of executives report that their organizations are committed to authenticating the origin of their data and genuine use of artificial intelligence (AI).

Computing the impossible: New machines, new Possibilities

The emergence of a new class of machines is empowering organizations across industries to stretch the boundaries of what computers can solve. Tools like quantum computing and biology-inspired computing are allowing businesses to solve problems that may be too expensive, inefficient, or flat out impossible for traditional computing.

As “grand challenges” become trivial operations, how enterprises compete, provide value and partner will radically change; nearly all (94%) executives agreed that long-term success will depend on leveraging next generation computing to solve seemingly intractable challenges.

Forward-looking organisations are simultaneously navigating the uncertainty of today’s markets while beginning to compete in the Metaverse Continuum.

For example, working with Microsoft and Accenture, Mars is embracing digital twins, which is one of the foundational elements of the metaverse, to reduce waste, increase speed and capacity, and empower its associates to make real-time decisions across its supply chain.

Mars is extending the concept to product buildout with simulations factoring in variability, like climate and disruptions, and maintaining visibility from the point of origin to consumption.

For 22 years, Accenture has taken a systematic look across the enterprise landscape to identify evolving tech trends with highest possibilities to disrupt businesses and industries.

For more information on the Accenture’s Technology Vision 2022 report, visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision.