World’s first online M&A insurance marketplace launches in Australia, a pioneer online mergers and acquisitions (M&A) insurance marketplace for small and medium-sized business transactions, announced that its launch in Australia.

The marketplace bridges the risk protection gap in the niche M&A segment for SMEs, where there is a scarcity of insurance capacity and inefficient processes within the overall M&A insurance ecosystem, which is largely focused on higher value transactions. marketplace experiences exponential growth

The platform is phased to launch globally but will initially be piloted in the Australian market.

Through selective partnerships with advisors, insurance brokers, accounting firms, corporate financiers and banks, will serve as an end-to-end marketplace for the M&A insurance ecosystem, which will look to fulfil the risk management needs of small business owners in Australia, private equity and venture capital firms and corporate M&A dealmakers.’s SME M&A Insurance product will initially provide insurance solutions for smaller M&A transactions with values of up to $50m, progressing to larger transactions over time. will soon be expanded to North America, the United Kingdom, Europe and Asia.

Working with marketplace partners globally, will provide innovative Underwriting-as-a-Service (UaaS) support for global and local insurers as well as Lloyd’s syndicates, combining M&A and specialist underwriting expertise, data & technology and distribution. can also be white-labelled by select strategic insurer and distribution partners. was created by Killian McDermott and David Rogers, as part of the POP Holdings group, a conglomerate for specialist, data & technology-enabled insurance solutions, with global insurers like Allianz, Markel, Zurich, HDI Global Specialty, Antares and Ping An.

Messrs McDermott and Rogers plan to expand to new markets as well as scale into new verticals, such as in financial lines, parametric, and sustainable insurance.

There are over 2.3 million Small and Medium Enterprises in Australia, comprising 99.8% of all businesses, employing over 70% of the workforce and contributing a third of GDP.

A fifth of Small and Medium Enterprise owners in Australia are aged 60 and over, with an increasing number likely to be sold in the next decade. This represents a significant transition of capital with a sizable opportunity for a new digital insurance ecosystem built by

Comments on marketplace’s growth

Killian McDermott, the Co-Founder and Executive Partner at shared insights.

“We are delighted to launch the world’s first online mergers and acquisitions insurance marketplace, serving a fast-growing segment of small and medium business owners in Australia and safeguarding their growth ambitions and exit strategies.”

“Look to the future, there is exciting potential for other new specialty business lines that will tap into globally and we look forward to announcing these in due course.”

David Rogers, the Co-Founder and Executive Partner at also shared his views.

“At we are leveraging our industry-leading underwriting expertise and capacity, our proprietary data and technology capabilities, and partnership distribution.”

“ will facilitate and provide an essential marketplace and related services for industry partners to access, analyse and protect the underserved mergers and acquisitions and specialty risk needs of small and medium-sized businesses in Australia and beyond.”