Officeworks taps Zebra Technologies to improve efficiency and reliability

Zebra Technologies Corporation, an innovator at the front line of business with solutions and partners that deliver a performance edge, announced Officeworks introduced an advanced mobile payment solution using Zebra mobile computers at its physical retail stores.

Why did Officeworks tap Zebra Technologies solution?

Officeworks is Australia’s largest supplier of office and stationery products. It operates 167 physical retail stores, a website that features over 40,000 products, a national call centre, and a team that helps micro, small, and medium-sized businesses start, run, and grow.

Using a Soft Point-of-Sale (POS) payment solution called Airpay TAP from Quest Payment Systems, Zebra’s TC52x mobile computers accept payments without the need for additional hardware to be installed. This effectively turns the TC52x mobile computers deployed at Officeworks’ physical retail stores into mobile POS terminals that accept major cards including Visa, Mastercard, American Express, and Australia’s domestic debit scheme – eftpos.

“At Officeworks, we’re always looking at innovative ways to provide an exceptional customer experience,” said Andy Barker, Head of Team Member Experience Applications, Officeworks.

Andy Barker, Head of Team Member Experience Applications at Officeworks

“By introducing contactless payment with Zebra’s mobile devices and Airpay TAP, members can deliver a fast and personalised shopping experience – providing expert advice and allowing clients to make payment easily without the need to queue at a traditional register.”

“We are also seeing significant efficiency and productivity gains with enhanced scanning and stock take accuracy, and reduced repair costs through the ruggedness of the TC52x compared to our previous consumer grade devices,” Andy Barker further commented.

Why is this a timely partnership?

According to Zebra’s 15th Annual Global Shopper Study, accelerated growth of e-commerce and newer tech like contactless payment have resulted in shoppers expecting a seamless experience however they shop. 64% of shoppers prefer stores that offer contactless payment options. This is echoed by market research stating that contactless payment transactions are estimated to reach $10 trillion globally by 2027 (from $4.6 trillion in 2022).

“Investment in the right technology is the key to retail agility and resilience for the modern retail store,” said Tom Christodoulou, Sales Vice President, ANZ, Zebra Technologies.

Tom Christodoulou, Sales Vice President, ANZ at Zebra Technologies

“Shoppers today crave convenience through technologies like contactless payment, mobile ordering, and self-checkout. Therefore, retailers must provide a seamless and memorable experience across all channels to stay relevant and competitive in the days ahead.”

Officeworks has transformed its Zebra TC52x mobile computers into Soft Point-of-Sale (POS) terminals that accept major card schemes without the need for additional hardware installation. Officeworks has gained greater efficiency, productivity, and reduced repair costs by using Zebra’s TC52x mobile computers. To learn more, please watch this video.