NP Digital taps marketing veteran Ash Dharan to help lead APAC expansion

Ash Dharan, Senior Director of Performance, Australia at NP Digital
Ash Dharan, Senior Director of Performance, Australia at NP Digital

NP Digital, a global performance marketing agency founded by famed marketing expert Neil Patel, has appointed Ash Dharan as Senior Director, Performance in Australia. With her extensive experience and proven expertise in performance media and strategic capabilities, she will lead the agency’s expansion into the region by supporting customers to move away from traditional marketing approaches and embrace comprehensive integrated strategies. 

What does Ash bring to NP Digital in the role?

Originally from New Zealand, Ash Dharan has accumulated 13 years of experience working in marketing across various countries, including France, UK, the Maldives, and ANZ. Her diverse background spans multiple industries, including wine, FMCG, consumer durables, and travel.

Starting her career in traditional marketing and brand management roles, Ash was drawn to performance marketing and the incredible possibilities it offers. She is passionate about helping B2B and B2C businesses leverage AI/ML to authentically communicate their offerings to their consumers. Ash is thrilled to embark on this exciting journey with NP Digital Australia.

Ash Dharan, Senior Director of Performance also added, “Digital penetration rates in Australia are booming- with social media and video-on-demand seeing a huge uplift. However, this surge also brings forth a fragmented and intricate ecosystem for brands to navigate.”

“We want to enable brands to harness the power of performance marketing to unify their efforts and achieve maximum ROI through an integrated approach. I’m thrilled to be a part of this high-performing firm and look forward to tackling challenges, alongside a talented team.”

What does the appointment mean for NP Digital?

Guy Jarvie, General Manager of ANZ at NP Digital
Guy Jarvie, General Manager of ANZ at NP Digital

Commenting on the appointment, Guy Jarvie, General Manager of ANZ at NP Digital, said, “At NP Digital, we aim to redefine success in the digital marketing ecosystem by shifting the focus from vanity metrics to results that fuel profitable growth and scalability. By leveraging Ash’s vast industry experience, data-driven strategies and analytical prowess, we want to empower Australian businesses to disrupt and gain a formidable competitive edge.”

Underpinned by its full-funnel expertise, from SEO and data analytics to programmatic, its proprietary technology division and platform Ubersuggest, NP Digital is recognized as one of the fastest-growing, award-winning performance marketing agencies in the industry. 

The agency was founded in 2017 by Neil Patel, a New York Times best-selling author and one of the world’s most influential marketers, according to The Wall Street Journal and Forbes. NP Digital brings Patel’s passion, innovation, and insights to life for brands across the globe.

NP Digital Australia currently has a total headcount of twenty employees. The agency has a strong, growing pipeline of clients in 2023 and aims to double the business Year-over-Year.