NortonLifeLock, a global leader in consumer Cyber Safety announced a new promise for the Norton brand along with an upgraded visual identity to match its ambitions.
Inspired by their vision to protect and empower people to live their digital lives safely, the refreshed brand identity represents the bright side to the dark problem of cybercrime.
The shift signals Norton’s commitment to be the digital ally for consumers as well as a catalyst for change in the industry, transforming from fear to trust and empowerment.
According to the 2021 Norton Cyber Safety Insights Report, globally 58% of people say they are more worried than ever before about becoming a victim of cybercrime.
The cyber security industry has often focused on the fear of cybercrime rather than putting in efforts in empowering people to take control of their Cyber Safety.
Norton aids clientele keep control of their digital lives
Vincent Pilette, the Chief Executive Officer of NortonLifeLock expounded on the aspect.
“Cybercriminals are persistent and technically sophisticated but with Norton, we are focused on making it simple and easy for you to be in control of and protect your digital life.”
“Consumers are at the center of everything we do and create in order to offer digital protection. Where consumers’ digital lives need protection, Norton will be there.”
Keeping pace with consumers’ digital lives which has dramatically changed, Norton has grown from a leading anti-virus provider to a comprehensive Cyber Safety portfolio.
Millions globally trust Norton for their device security, identity protection and online privacy.
Norton’s updated look and new brand promise also reflects this larger role that the brand plays in society which is empowering more people to live their digital lives safely.
“Consumers know and trust the Norton brand and iconic Checkmark, which has been associated with the brand for years,” said Krista Todd, the CMO at NortonLifeLock.
“As clients’ needs have changed, we have evolved right along with them. The visual identity reflects the lightness people feel when they are empowered to live on their own terms.”
“With Norton, our customers should be able to experience digital living on the bright side.”
Key highlights of Norton’s evolved brand
A brighter look, including a brighter yellow, an optimistic color palette and vibrant, relatable photography centered on the people Norton helps protect.
A simplified and approachable design that reflects what people want from their digital protection with more attention on easy-to-use and thoughtful user experiences.
Fresh identity gives a nod to the heritage of the brand. Clients know and trust with a focus on the future of digital living and Norton’s role in empowering the fullness of the digital world.