The National Football League (NFL) and VLAST, the Pickstar Group’s talent activation platform, have announced a multi-year partnership agreement set to provide more efficient and valuable player activations across the NFL’s entire player roster.
The NFL activates thousands of live and digital appearances each year, engaging its community of 20,000 players and legends. For the Super Bowl alone, the NFL manages 400 appearances helping to bring one of the world’s biggest sporting events to life.
What benefits are expected from the VLAST platform
Part of the Pickstar Group includes Pickstar Marketplace, a growing marketplace for brands and businesses looking to connect with and hire talent directly.
VLAST is revolutionizing the ways leagues, teams, talent managers, brands, and talent are able to manage, track, monitor, and ultimately execute their activation easily and effectively.
For the NFL, this means ability to access a fully comprehensive dashboard centralizing all talent activation communications, display real-time data, insights, key metrics and ability to generate reports for brand partners, players, internal teams, and other key stakeholders.
“We’re delighted to be working with the NFL and be providing them with the VLAST platform. We created the VLAST platform from our own lived experience, understanding that the player activation process was not as efficient as it needed to be,” said James Begley, CEO of VLAST.
“VLAST caters to the needs of the sponsorship, activation, and endorsement ecosystem. The technology takes care of the tedious work, so that talent, agencies, brands, and rights owners can focus on maintaining and developing more meaningful relationships and appearances.”
By utilizing VLAST, the NFL will be eliminating 80% of the tedious work associated with managing activations and campaigns.
It will also provide total oversight on all athlete activations which will in turn allow the NFL to deliver greater experiences for fans, athletes, legends, sponsors and stakeholders thanks to this more sophisticated and streamlined process.
The SaaS based, machine learning, and data-driven platform, available on desktop and via an app, allows users to manage all aspects of the activation life cycle, helping to create more authentic, valuable and valued talent appearances.