Global cybersecurity firm Trend Micro Incorporated announced that it has been named an Official Partner of the NEOM McLaren Formula E Team. The multi-year deal aligns the brands’ innovative cultures, focus on speed and acceleration and commitment to securing complex and dynamic environments whether that be across an electronic vehicle or global enterprise.
What does the partnership mean for racing fraternity?
The race circuits are some of the most sophisticated environments in the sports fraternity, yet they too are susceptible to business risks exposed by cyberthreats. Visibility of data across the ecosystem and the ability to rapidly understand and use it is critical in any setting, and especially in those with time-sensitive and rigorous operations such as racing.
The alliance with the NEOM McLaren Formula E Team opens the door for further collaboration in the future. Trend has innovation initiatives specifically for the security of electronic vehicles as well as vulnerability detection in vehicles of the future. These underscore its dedication to securing the future of automotive tech not just for clients and racing but for all of society.
“I’m extremely excited to welcome Trend Micro to our team. As we travel around the world, cybersecurity is a critically important element for us. And with Trend Micro we will explore ways to collaborate and keep our operations safe. We are two global brands with great synergy, and I look forward to our years of partnership,” commented Ian James, Managing Director, NEOM McLaren Electric Racing & Team Principal, NEOM McLaren Formula E Team.
What does the partnership mean for Trend Micro?
The partnership with NEOM McLaren is the latest example of the company’s commitment to keeping the next generation of vehicles safe for individuals, businesses and communities.
Trend’s flagship offering is enterprise cybersecurity platform, Trend Vision One. The company protects 500,000+ firms, leveraging threat intelligence from over 250 million sensors across clouds, networks, devices, and endpoints driven by next generation XDR and generative AI.
“Innovation, speed and sustainability are at the core of this Formula E team and Trend Micro,” said Dhanya Thakkar, Senior Vice President Global Marketing and Sales at Trend.
“The NEOM McLaren Formula E Team is a perfect match for many reasons including the races being held in the world’s most iconic cities and passionate global fan base. Our organisations have common philosophies and together we plan to accelerate innovation in the industry, accelerate the resilience against cyberthreats and accelerate you,” Dhanya Thakkar said.
The multi-year partnership began at the 2023 London E-Prix and will continue for many years. Trend’s logo appears on the rear wing and halo of NEOM McLaren Formula E cars.
