Natural ingredients are a bit of a buzzword, but what does this mean?

There are many people who have taken “natural” products that involve an extremely high dose that would never appear in nature. Jim McCants who had an unfortunate experience with green tea extracts that led him needing an emergency liver transplant is an example.

I believe that health and wellness products shouldn’t be made with unnatural, synthetic compounds or overprocessed ingredients.

Herbal brew vs herbal extract

Herbal extracts are produced by soaking the herbs in ethanol or glycerine. The extraction process brings certain compounds out of the herbal tissue while leaving others behind.

Herbal extracts do not carry all the compounds available in the real herbs. This turns something that is beneficial to consume into a product which creates a health issue.

A brew contains a variety of nutrients, delivering the health benefits similar to the herbs.

Moreover, the flavour of the brews is significantly better than herbal extracts, imagine freshly brewing tea leaves versus making a cup of tea using instant tea powders.

Who regulates these buzzwords?

Perceptions of ‘natural’ and ‘healthy’ are subjective and not all buzzwords are regulated.

These terms are defined by the Therapeutic Goods Association, a benchmark for consumers but there isn’t a threshold in law for a beverage to legally be claimed as herbal food or drink.

This creates a problem for consumers who want to purchase food and drinks that have a positive benefit on their health but are left confused by marketing terms.

Industrial production of food and beverages often enables the food and beverage manufacturers to treat their products with chemicals, without the legal obligation to declare them. Consumers are at risk from being treated with contempt in a race to the bottom line.

My approach is respecting the consumer. We believe they have the right to know what they are consuming, thus meaningful labels that tell the whole story is part of our approach.

Artificial preservatives and sweeteners

Despite the proven negative health impacts of different artificial ingredients, they can be found in many of the food and beverages widely consumed across the population. Products produced without artificial ingredients reduce the chemical load on both you and the environment.

Besides real fruit juice, ingredients like Monkfruit juice (zero calories and a very rich antioxidant) are used as a natural sweetener and are a safe alternative to sugar.

Look for products that use preservatives like lime juice and vitamin C (a natural antioxidant).

NudeHerbs‘ products are sustainable and natural


Instead of using readily available herbal extracts, we follow the natural way of using herbs and flowers, which is brewing them using a four-step ancient technique that was used by my ancestors to create beverages with premium health benefits and flavour profile.


We work with passionate suppliers that aim to reduce the negative impact that farming and harvesting have on the environment. We do not use ingredients harvested from the wild (an example of this is truffles) but use sustainable farming methods instead.

Our recycled glass and metal lids reduce the amount of trash that ends up in landfills and our precious oceans.


Cruelty-free, plant-based and vegan products that reject the use, exploitation of, and cruelty to, animals.

Dr Ali Karami is a Startup Founder of NudeHerbs and a Mentor specialising in Environment Science, Food & Beverage Science, and Human Health Science.