PUMA ambassador Naomi Schiff empowers girls into car racing

Naomi Schiff

Racing Driver, Presenter and Stunt Driver Naomi Schiff spoke about the sacrifices and hardships of being a female professional racing driver in a “She Moves Us” video conversation for Sports company PUMA: ”I’ve had a lot of experiences in this short lifetime of mine.”

“And the most important thing is to have your own back, because you’re going to face so many hurdles along the way. More than our male counterparts. So, you’ve got to believe in yourself. And if you don’t believe in yourself, other people won’t. So, back yourself 100%.”

What was it like racing for the first time?

The former W-Series driver is committed to improve equality in Motorsport wants to empower girls to embark into car racing: “My first race, I didn’t actually want to participate. I found the whole thing intimidating because no one around me looked like what I look like.”

My dad threw me into the deep end and said, “We’re just going to do it”. So I was actually really nervous and I wasn’t looking forward to it, but I really enjoyed myself. I came out with a big smile on my face and never looked back.” “She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact their rights globally.

How can we bridge the divide in sports?

It is inspired by global pop-star and PUMA Ambassador Dua Lipa who commented: “Sharing stories of accomplishment is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men.”

“Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars,” Dua Lipa said.

PUMA has an inclusive product offering to cater for women and girls in sport: underwear and activewear, modest sportswear, a maternity offering and performance specific products exclusively engineered for women. PUMA supports all athletes to perform at the highest level and works with organizations and partners committed to remove barriers in sports.

For the full Naomi Schiff “She Moves Us” video interview, please click HERE.