Music China, jointly organized by CMIA, Shanghai INTEX, and Messe Frankfurt, returns to Shanghai, China, October 26th-29th, 2022. As its 20th edition, Music China will feast people’s eyes with not only front-edge products but also various events to celebrate the anniversary.
What should one expect from Music China 2022?
Having been held for 20 years, Music China has contributed to building an international platform for exhibition and exchange of musical instruments in the global market. Despite the pandemic, Music China was held in 2020, hosting 1,106 exhibitors from 15 countries and regions, and drawing a total of 81,761 visitors onsite and 1.62 million viewers online.
In 2021, although the exhibition was eventually called to a halt due to the COVID 19 pandemic, an online program was held to meet the needs for business match-making, new product launch, and branding of the exhibitors, drawing a total of 239,000 visits online.
Music China will continue to upgrade itself with a parallel development of the digital and physical exhibition, as well as an extension of the exhibit categories and the exhibition space to 115,000m2. As a complementary service, the online exhibition and business match-making meetings will be held to meet the needs for international trade during the epidemic.
What is the purpose of Music China?
To promote music, education, and culture, Music China will also throw a series of concurrent events covering all aspects of music, such as the Industry Forum, the New Product Global Launch, the National Music Education Conference, and the Future Music Festival.
Those events will not only allow exhibitors to explore more channels for marketing their products but also deliver valuable content related to music to audiences from all walks of life.
Music China will try to bring the global practitioners together through Internet, and continue its efforts in generating business opportunities for brands and traders on this functional platform despite COVID 19, and contributing to the prosperity of the global music industry.
Music China looks forward to seeing all on Oct.26th-29th in Shanghai New International Expo Centre, sharing with everyone the fruit of the past 20 years, and making a brand-new start.