Munro Footwear Group on-boards Boomi to aid e-commerce revolution

Keng Ng, Chief Technology Officer at Munro Footwear Group

Boomi™, the intelligent connectivity and automation company, announced Munro Footwear Group (MFG) has created an integrated data foundation platform using the Boomi AtomSphere™ Platform to support its e-commerce transformation agenda. Munro Footwear Group (MFG), Australia’s largest privately-owned footwear company, offers an extensive portfolio of trusted brands such as Midas, Django and Juliette, Colorado, and Diana Ferrari.

The firm is ready for its next stage of growth – with an impressive retail and e-commerce network firmly established, MFG has identified the strategies and tech required to deliver a market-leading experience in footwear. When COVID-19 hit and MFG temporarily closed its stores, the company identified an urgent need to strengthen its existing online offering.

What is MFG’s strategy to strengthen market position?

Keng Ng, CTO at MFG, prioritised building an intelligent digital back-end that would connect every facet of the business required to deliver a positive customer experience, and solve the disconnect between the footwear industry and e-commerce. “While a slightly too small or large top may not result in a return, the same cannot be said about footwear,” said Keng Ng.

“For this reason, footwear remains one of the last retail categories to fully embrace online sales. This, along with the internal complexities faced after conducting eight acquisitions over the last decade, prompted us to engage a specialist to help connect our data requirements, integrate multiple systems, and provide us the flexibility to unplug and connect new ‘things’ so that changes to the business aren’t open-heart surgery each time,” commented Keng Ng. 

MFG selected Boomi’s low-code, cloud-native integration platform as a service (iPaaS) to integrate the systems that make up its brick-and-mortar and e-commerce operations.

This enabled MFG to bridge its in-house retail application with its enterprise resource planning (ERP) and ordering systems, in less than a month. MFG enabled ‘ship-from-store’ capabilities across 26 pilot stores in four weeks, facilitating business continuity during the pandemic.

How vital is Boomi iPaaS to MFG operations?

Based on the company’s online revenue generated from these pilot stores, Munro Footwear Group plans to roll out this service across its remaining retail network by the end of 2022.

Nathan Gower, Head of Business Development, Australia and New Zealand (A/NZ) at Boomi said, “Traditional retailers experienced a battering during COVID-19, with in and out lockdowns across the country testing the business viability of those heavily relying on brick-and-mortar. By using Boomi to create a central nervous system for its systems and data, Munro Footwear Group overcame these hurdles and kept pace with the digital economy.”

“From here it’s onward and upward for the company, with the integrated data foundation primed to drive intelligence and embed personalisation across the business,” Gower added.

“The Boomi AtomSphere Platform enables us to connect operations so we have visibility and control over our data, allowing us to make real-time decisions and furthering expansion online. These connections helped us mitigate supply chain issues by enacting quick, tactile changes while some of our containers were held up in Asia for several months,” said Ng.

MFG selected the Boomi platform for its versatility, development speed, and ease of use. With more than 200 integrations live, MFG now launches services faster, has resilient operations, and offers flexibility for new systems and applications in the business.

The company will now prioritise building intelligence into the business and across all banners to ensure customer personalisation. “There’s a lot of data that just lives in people’s minds. Our goal was to capture that information in a consistent way that drives real-time intelligence, whether it’s in the office, in the warehouse, or on the shop floor,” said Ng.