MTN Nigeria, an African telecommunications company, has teamed up with ETAP, a mobility technology company that creates solutions and incentives to improve the automotive experience across Africa, to reward Nigerian drivers for maintaining good driving behaviour.
What are the specifics of the partnership?
Leveraging ETAP’s game-changing app which uses advanced telematics to monitor driving behaviour such as speed, acceleration, braking, cornering and focus, MTN clients will be able to earn Safe Driving Points that can be converted into vouchers for fuel, shopping vouchers for retail outlets, cinema and concert tickets, as well as vouchers for other experiences.
ETAP will also sponsor data for MTN clients to access the app so that it would not consume data from their existing allowance and it would continue to work if they run out of data.
MTN is Nigeria’s largest mobile network operator, connecting over 68 million people across the country with each other and to the rest of world. It is committed to using its expansive coverage to enable improved experiences across the country. As part of this partnership with ETAP, the lucky MTN customers will also get a free 35 point car inspection at AutoFast locations in Total filling stations, making it easier to keep their vehicles in the best condition.
ETAP also has a leaderboard where drivers are gamified to maintain good driving behaviour. Drivers can monitor the leaderboard in real time to get actionable insights on their driving, access tips to improve their driving behaviour and get rewarded for driving better. Drivers can also challenge each other on who the better driver is based on their leaderboard ranking.
ETAP’s business model is based on the concept of Shared Value Insurance, which focuses on incentivising people with rewards to reduce their insurance risk by adopting good behaviour.
Along with the rewards, drivers can buy insurance in 90 secs and complete claims in 3 mins or less, with flexible coverage options including daily, weekly, monthly, quarterly and annual plans. ETAP uses machine learning to build intelligent risk profiles that determine appropriate premiums for each driver, allowing them to achieve lower premiums by driving safely.
What were the executives’ thoughts on the partnership?
Ibraheem Babalola, Chief Executive Officer and founder of ETAP, said “beyond driving much-needed insurance penetration in Nigeria, we are committed to inspiring behaviour change on our roads. We strongly believe that our shared value insurance model combined with MTN’s vast reach has the potential to catalyse improved driving behaviour on Nigerian roads.”
“We are thrilled to have partnered with arguably the biggest company in Nigeria and we are looking forward to working together to drive real change across the country,” Babalola said.
Adia Sowho, CMO of MTN Nigeria said, “We want to connect our clients to exciting products and services that enable the best experiences, and this partnership with ETAP aligns perfectly with this mission. We are excited to be working with this innovative firm to inspire behaviour change on Nigerian roads and ultimately improve the daily experience of many Nigerians.”