Moloco appoints Daisuke Yokokawa as Vice President Global Marketing

Daisuke Yokokawa, Vice President Global Marketing at Moloco

Moloco, a machine learning and growth solutions for performance marketers, announced Daisuke Yokokawa as VP, Global Marketing. Based in Singapore, Yokokawa will lead Moloco’s marketing teams, responsible for Product Marketing, Communications, Growth Marketing, and Brand Marketing. Yokokawa will also serve as the site lead for Moloco’s Singapore office.

What does the appointment mean for Moloco?

Mr. Yokokawa’s hire comes at a transformative time for Moloco. Moloco Cloud DSP, the firm’s flagship product, is seeing significant growth as mobile marketers, now more than ever, rely on Moloco for consistent and scalable return on ad spend for their mobile ad campaigns.

Moloco Retail Media Platform for e-commerce marketplaces attracts attention as the only retail media solution focusing on the unique needs of marketplaces. It enables merchants to create ad campaigns that increase discoverability and sales through relevant ad placements.

Sunil Rayan, Chief Business Officer at Moloco

“With Daisuke’s deep background in advertising, e-commerce, and brand strategy, he is well positioned to further Moloco’s growth. His experience aligns with our priority to position Moloco as the leader in performance ad-tech powered by machine learning, requiring fully optimized teams and robust partnerships,” said Sunil Rayan, Chief Business Officer, Moloco.

What is the industry expertise of Yokokawa?

As a senior leader with experience in consumer and business marketing in the global technology sector, Yokokawa brings a track record of growing businesses and brands through strategy design, launching innovative marketing programs across the customer life cycle, and building championship teams in geographically distributed and diverse cultures.

Yokokawa has held senior marketing roles at Meta, as Director of Marketing for Southeast Asia & Emerging Markets, and at Google, where he held product and business marketing positions in the US and Japan. Additionally, he held roles at Rakuten, The Boston Consulting Group, and Unilever. Most recently, he was Head of Retail Marketing APAC at Coinbase.

“Moloco’s vision of using its machine learning technology to bring more equity to the global economy for businesses of all sizes is inspiring. The products are best in class for optimized ad performance and, combined with its leadership and culture, it makes Moloco a great team to join,” commented Daisuke Yokokawa, Vice President Global Marketing at Moloco.