New book shares how modelling the narrative can take you to the top

Jamie Dixon, Author of The Story Habit

Jamie Dixon has helped over 160 leaders of multinational companies improve their influence, communication and productivity. A key theme in his coaching has been the need for leaders to speak the language of the mind. He discovered that storytelling was the best way to learn that, so set off to make this skill as practical and relevant as possible for leaders. The outcome is a simple yet transformative process that he shares in his compelling business self-help guide.

How is The Story Habit practical?

The Story Habit enables leaders from micro-businesses and up to understand how to embrace new habits, which are further dev’t into skills with the potential to reframe business success.

Published in August 2022, with Chinese culture shaping much of his thinking, Jamie Dixon’s belief in his process is such that plans are in place to launch The Story Habit coaching programme, facilitating business leaders to go through the process and come out the other end the best leader they can be. All about telling stories that prompt an action, purchasing The Story Habit is a decision that is guaranteed to provide a return on investment.

What is the synopsis of the book?

Storytelling makes the difference between a leader & someone who’s just good at their job. Leaders need to impact, influence and inspire action, which storytelling enables you to do. But there’s more to storytelling than JUST telling stories. Of far more relevance to leaders is the skill of SHAPING the stories people believe in. By shaping the narrative, you shape the results.

This isn’t a book about standing up on stage, telling a story and getting a round of applause from the audience. This is a book about bringing more meaning to everyday conversations. It’s about building the right habits to impact, influence & inspire those you lead in everyday situations. These habits are what help you shape the stories people like to believe in.

The Story Habit is a practical approach to help leaders both tell and shape stories. It breaks storytelling down into three key skills, Relating, Challenging and Resolving. Every story Relates to its audience, before presenting a Challenge, and finally a Resolution. And it just so happens that we can shape the stories people believe in through exactly the same process – by first Relating to their story, then Challenging it, and finally Resolving their barriers to taking action.

And the easiest way to master a skill is to start with a few habits. The Story Habit breaks the skills of Relating, Challenging and Resolving down into key habits that leaders can practice and apply every day to start building these skills in the simplest way possible. With The Story Habit, you’ll not only be a skilled storyteller, but you’ll also be able to shape narratives and minds.

What are the author’s thoughts?

“With 15 years of living in China, Chinese culture has a profound impact on my thinking. Chinese pragmatism, practicality & philosophy shaped how I coach & facilitate,” Dixon said.

“The famous quote “It doesn’t matter if a cat is black or white, so long as it catches mice” sums up Chinese pragmatism; prioritise action over ideology. I apply this pragmatism to my design work, by freeing myself from the constraints of academic theory, scientific research and outdated models. Instead, I just focus on what actions people take to get results,” he added.